Direct News

Number of conversions will now be tracked in Yandex.Direct statistics

Beginning today, you will see a new "Conversions" graph in the statistics reports found in the Direct interface and API. The graph represents the number of targeted visits. The system calculates this information using Yandex.Metrica data on goals achieved.

The number of conversions is shown for all report types including Report wizard and xls exports.

Thanks to these developments, it will now be more convenient to track ad conversion data and evaluate your campaign's overall performance.

Please note that the number of targeted visits in Direct is calculated without factoring in click-throughs that were filtered out by the system as false clicks. Metrica records all targeted visits to websites, so figures provided by other services my differ from Metrica's.

To learn more about tracking statistics, see Direct help. For more on setting goals, see Metrica help.