Now in Direct there are more opportunities to manage the selection of additional relevant phrases.
Now you can choose what level of expansion your keywords need, and enable the desired selection mode — minimum, optimal or maximum.
The automatic addition of phrases that are similar in meaning can help increase the effectiveness of ads and display them in cases where a potential client formed a request differently from what you had expected.
You can customize our new tool to fit your tasks.
A description of the modes and their features can be found in help.