Instead of having to pay for several accounts for different campaigns, you can now keep all your advertising funds in one shared account.
The system will automatically distribute funds among active ads, taking their impression settings into account.
If you use Direct’s automatic strategies, the system will track spending on its own. As usual, money is spent according to the specified weekly budget or the maximum CPC.
All you have to do is top up the account for the necessary amount and configure notifications about remaining funds.
When enabling a shared account, the additional Daily budget option becomes available for ad campaigns with manual bid management. You can use this option to specify the maximum amount of daily expenditures for each campaign.
You can enable shared account on the “My campaigns” page. All details about working with a shared account are described in help.