News archive

April 24, 2018: Yandex.Direct Announces New Approach to Ad Rates
March 22, 2018: Setting realistic bids in Yandex.Direct — now in effect
March 13, 2018: Simplified CRM data segments in Yandex.Audience
March 12, 2018: Media-contextual banners now in open beta testing
March 2, 2018: New tools for video extensions in Yandex.Direct
March 1, 2018: Display campaigns in Yandex.Direct: open beta
February 27, 2018: A new approach to SERP ad layouts
February 21, 2018: Bid adjustments for video in Yandex.Direct
February 21, 2018: Setting realistic bids in Yandex.Direct
February 19, 2018: New tricks up Report Wizard's sleeve: conversion predictions
February 14, 2018: Video extensions now generated by default in Yandex.Direct
February 7, 2018: Images turn into video — no magic wand required!
December 20, 2017: Badges for auto dealers and microfinance organizations in search ads
December 14, 2017: Smart banner templates for clothes, shoes, and accessories
November 20, 2017: Let’s speed things up! Turbo pages for ads in Yandex.Direct
November 13, 2017: Shared account option to become default setting
November 8, 2017: Enjoy the show! Yandex.Direct video extensions now in open beta
October 20, 2017: Are your ads ready to appear in expanded format?
October 18, 2017: Generate ideas for Image Ads with Ad Builder
October 17, 2017: Testing ad impressions without keywords in search
October 9, 2017: Manual bid management: Daily budget for shared accounts
October 9, 2017: Draw your own geosegments for hyperlocal targeting
October 6, 2017: Twice more traffic and conversions for smart banners
September 19, 2017: Yandex.Direct + Yandex Business Directory: more attractive and informative ads in Yandex.Maps
September 11, 2017: User interests bring 88% of conversions in ad networks
August 15, 2017: Maximizing your ad texts in Yandex.Direct
August 9, 2017: Behavioral factors in search
August 2, 2017: Autofocus to become built-in campaign feature
June 29, 2017: “Serve in the lowest possible position” no longer available
June 22, 2017: Related keywords get even simpler
June 20, 2017: New positions in Premium Placement
May 24, 2017: Improving your keyword list in the search query report
May 3, 2017: Regional bid adjustments come to Yandex.Direct
April 27, 2017: Extended geotargeting now available in ad networks
April 12, 2017: New categories and feeds for smart banners and dynamic ads
April 7, 2017: What’s new in Ad Builder: formats, templates, and ways to upload images
March 15, 2017: Changes to minimum payment amount coming on March 22
February 28, 2017: Increased flexibility for Look-alike feature in Yandex.Audience
February 14, 2017: Yandex.Direct expands negative keywords
February 13, 2017: Changes to minimum payment amount in Yandex.Direct
February 6, 2017: New Yandex.Audience segment allows cross-platform integration
January 26, 2017: New to Ad Builder: Image library
January 25, 2017: “Rarely served” marking for ad groups
December 21, 2016: Targeting by app category in Yandex.Direct
December 1, 2016: Expanded negative keywords in Yandex.Direct
November 24, 2016: It's a small world: Hyperlocal targeting in Yandex.Audience
November 22, 2016: More statistics for retargeting lists: new dynamic URL parameters
November 22, 2016: Copying campaigns and ad groups right in the interface
November 14, 2016: Streamlining the creative process with Image Ad Builder
October 14, 2016: Minor changes to geotargeting tree in Yandex.Direct
October 3, 2016: Updates to the Budget estimate tool: more options and increased accuracy
September 14, 2016: Bid corrections by target audience: detailed statistics in Report Wizard
September 7, 2016: New design for impression strategies
September 6, 2016: Using feeds to create dynamic ads
September 1, 2016: Reports on additional keywords and search queries now available in Yandex.Direct
August 31, 2016: Ceylon and Sri Lanka, shoes and footwear: Yandex.Direct and synonyms
August 22, 2016: Visual advantages of image ads
July 28, 2016: Updates to Report Wizard for campaigns and changes to date ranges in reports
July 25, 2016: Automatic removal of unlaunched ad campaigns older than one year is now in effect
June 29, 2016: A new service for effective audience targeting
June 27, 2016: Automatic removal of unlaunched ad campaigns older than one year
June 23, 2016: Bidding on new clients — using the “none fulfilled” criteria in bid adjustments
June 21, 2016: Report Wizard 2.0: period comparison tool and end of beta
June 3, 2016: New coefficients for bid adjustments: +1200% and -100%
April 18, 2016: Display links: customizing the appearance of links in your ads
April 7, 2016: New means of interaction between Yandex.Direct and Yandex.Metrica now live
April 7, 2016: Large images in Yandex.Direct ads: stage two
March 30, 2016: New sources of mobile traffic for your ads in Yandex.Direct
March 29, 2016: Increasing the visibility of mobile app ads
March 29, 2016: Use callouts to highlight features of your product or service
March 16, 2016: New means of interaction for Yandex.Direct and Yandex.Metrica
February 29, 2016: Large images in Yandex.Direct ads: stage one
February 25, 2016: Automatic extended geotargeting — target your audience anywhere in the world
February 17, 2016: Goal conversions: optimize ad delivery using additional relevant phrases
February 9, 2016: New limits for keywords and negative keywords
February 1, 2016: Autocorrect in Russian-language ads
January 18, 2016: Report Wizard 2.0 beta: statistics for all campaigns of an account
December 15, 2015: Beta version of dynamic ads — automating ad creation
November 26, 2015: Shared account for new usernames
November 24, 2015: Regions in geotargeting settings for Russia
October 26, 2015: Sitelink descriptions — expand your ads for navigation queries
September 15, 2015: Ads for Mobile Apps: Beta Testing the New Format in Yandex.Direct
September 8, 2015: New bid adjustments: CPC for various audiences
August 31, 2015: Starting September 1 — a new auction system and ranking on search, and automatic bid optimization on content sites
July 30, 2015: Maximum clicks at an optimal price: reorganizing auctions in Yandex.Direct
July 15, 2015: Changes to impression statistics and improvements to ad block visibility
July 13, 2015: More negative keywords for your campaign
June 26, 2015: Introducing Yandex.Direct API Version 5
June 9, 2015: Retargeting by segments from Metrica 2.0
May 27, 2015: Manage impressions on mobile devices. Part 2: Mobile Ads
May 27, 2015: Extended Ad Title in ads on search
May 20, 2015: New strategy: "Average return on investment"
April 28, 2015: Keyword Statistics service now takes mobile queries into account
April 20, 2015: Ad groups in the interface
April 15, 2015: Direct helps find effective phrases
March 3, 2015: Manage impressions on mobile devices
February 26, 2015: Productivity in Yandex.Direct: how to use keywords more effectively
February 17, 2015: Autobroker will be activated for all phrases in Direct
December 17, 2014: Ads Now Feature Store Ratings
October 22, 2014: Everything important is right at hand with Yandex's new notifications block
October 21, 2014: HTTPS and new domain zones for ad landing pages
October 20, 2014: New time zones in ad display settings
October 13, 2014: Average ad position in Report Wizard
August 26, 2014: Number of conversions will now be tracked in Yandex.Direct statistics
August 4, 2014: Account quality index: how to make your ads more effective
July 17, 2014: Direct Commander 2.11 includes new features to help you work with phrases and the query input language
May 28, 2014: A new version of Direct Commander is now available
May 22, 2014: New statuses for phrases disabled due to low CTR
March 20, 2014: Three new selection modes for additional relevant phrases
March 17, 2014: Direct Commander 2.9: new release — new opportunities
March 17, 2014: You can now add up to 4 sitelinks to ads in Direct
February 19, 2014: New “Average CPA” strategy
February 17, 2014: Mass upload of common negative keywords is now available
February 13, 2014: Telephone numbers are now shown in ad search results
January 27, 2014: The shared account will help you manage your advertising budget
December 16, 2013: Not taking links to redirects into consideration during ad impressions
November 15, 2013: The prohibition on advertising tobacco and tobacco products entered into force
November 14, 2013: Yandex.Catalog has joined the Yandex Advertising Network
October 31, 2013: The new Direct Commander 2.8 has been translated into three languages
October 31, 2013: Experiment using ad groups
October 22, 2013: Sitelinks have appeared in the Advertising Network
October 22, 2013: New notifications in ads
September 5, 2013: Now you can evaluate the results of your ad campaigns in Yandex.Metrica more precisely
August 27, 2013: Multicurrency support has been introduced in the Direct interface
August 16, 2013: A new discounts scale in Direct will take effect on September 1
August 15, 2013: Direct now offers a multi-currency interface
June 24, 2013: Ads with images: bulk loading and impression features
May 21, 2013: The retargeting setting now available to all advertisers in the professional interface
April 15, 2013: Impressions below search results completely replace ad block on right of page.
March 21, 2013: Add images to ads on the Yandex Advertising Network.
March 13, 2013: Guaranteed ad placement block may now be displayed below search results.
February 4, 2013: Open beta testing begins for retargeting technology.
November 20, 2012: Favorite ads move to "Tags" and a new statistics filter appears in Report Master.
October 16, 2012: Additional links are now available for all positions in premium placement.
September 19, 2012: Changes have been made to display terms for phrases with low CTR.
July 17, 2012: Yandex.Direct works on HTTPS.
April 24, 2012: You can now edit keyword phrases on the campaign page.
February 28, 2012: A new strategy is available in the Light Interface — Number of users.
January 24, 2012: Metro stations can now be added to Yandex.Direct ads.