News archive

April 24, 2018
Yandex.Direct Announces New Approach to Ad Rates
March 22, 2018
Setting realistic bids in Yandex.Direct — now in effect
March 13, 2018
Simplified CRM data segments in Yandex.Audience
March 12, 2018
Media-contextual banners now in open beta testing
March 2, 2018
New tools for video extensions in Yandex.Direct
March 1, 2018
Display campaigns in Yandex.Direct: open beta
February 27, 2018
A new approach to SERP ad layouts
February 21, 2018
Bid adjustments for video in Yandex.Direct
February 21, 2018
Setting realistic bids in Yandex.Direct
February 19, 2018
New tricks up Report Wizard's sleeve: conversion predictions
February 14, 2018
Video extensions now generated by default in Yandex.Direct
February 7, 2018
Images turn into video — no magic wand required!
December 20, 2017
Badges for auto dealers and microfinance organizations in search ads
December 14, 2017
Smart banner templates for clothes, shoes, and accessories
November 20, 2017
Let’s speed things up! Turbo pages for ads in Yandex.Direct
November 13, 2017
Shared account option to become default setting
November 8, 2017
Enjoy the show! Yandex.Direct video extensions now in open beta
October 20, 2017
Are your ads ready to appear in expanded format?
October 18, 2017
Generate ideas for Image Ads with Ad Builder
October 17, 2017
Testing ad impressions without keywords in search
October 9, 2017
Manual bid management: Daily budget for shared accounts
October 9, 2017
Draw your own geosegments for hyperlocal targeting
October 6, 2017
Twice more traffic and conversions for smart banners
September 19, 2017
Yandex.Direct + Yandex Business Directory: more attractive and informative ads in Yandex.Maps
September 11, 2017
User interests bring 88% of conversions in ad networks
August 15, 2017
Maximizing your ad texts in Yandex.Direct
August 9, 2017
Behavioral factors in search
August 2, 2017
Autofocus to become built-in campaign feature
June 29, 2017
“Serve in the lowest possible position” no longer available
June 22, 2017
Related keywords get even simpler
June 20, 2017
New positions in Premium Placement
May 24, 2017
Improving your keyword list in the search query report
May 3, 2017
Regional bid adjustments come to Yandex.Direct
April 27, 2017
Extended geotargeting now available in ad networks
April 12, 2017
New categories and feeds for smart banners and dynamic ads
April 7, 2017
What’s new in Ad Builder: formats, templates, and ways to upload images
March 15, 2017
Changes to minimum payment amount coming on March 22
February 28, 2017
Increased flexibility for Look-alike feature in Yandex.Audience
February 14, 2017
Yandex.Direct expands negative keywords
February 13, 2017
Changes to minimum payment amount in Yandex.Direct
February 6, 2017
New Yandex.Audience segment allows cross-platform integration
January 26, 2017
New to Ad Builder: Image library
January 25, 2017
“Rarely served” marking for ad groups
December 21, 2016
Targeting by app category in Yandex.Direct
December 1, 2016
Expanded negative keywords in Yandex.Direct
November 24, 2016
It's a small world: Hyperlocal targeting in Yandex.Audience
November 22, 2016
More statistics for retargeting lists: new dynamic URL parameters
November 22, 2016
Copying campaigns and ad groups right in the interface
November 14, 2016
Streamlining the creative process with Image Ad Builder
October 14, 2016
Minor changes to geotargeting tree in Yandex.Direct
October 3, 2016
Updates to the Budget estimate tool: more options and increased accuracy
September 14, 2016
Bid corrections by target audience: detailed statistics in Report Wizard
September 7, 2016
New design for impression strategies
September 6, 2016
Using feeds to create dynamic ads
September 1, 2016
Reports on additional keywords and search queries now available in Yandex.Direct
August 31, 2016
Ceylon and Sri Lanka, shoes and footwear: Yandex.Direct and synonyms
August 22, 2016
Visual advantages of image ads
July 28, 2016
Updates to Report Wizard for campaigns and changes to date ranges in reports
July 25, 2016
Automatic removal of unlaunched ad campaigns older than one year is now in effect
June 29, 2016
A new service for effective audience targeting
June 27, 2016
Automatic removal of unlaunched ad campaigns older than one year
June 23, 2016
Bidding on new clients — using the “none fulfilled” criteria in bid adjustments
June 21, 2016
Report Wizard 2.0: period comparison tool and end of beta
June 3, 2016
New coefficients for bid adjustments: +1200% and -100%
April 18, 2016
Display links: customizing the appearance of links in your ads
April 7, 2016
New means of interaction between Yandex.Direct and Yandex.Metrica now live
April 7, 2016
Large images in Yandex.Direct ads: stage two
March 30, 2016
New sources of mobile traffic for your ads in Yandex.Direct
March 29, 2016
Increasing the visibility of mobile app ads
March 29, 2016
Use callouts to highlight features of your product or service
March 16, 2016
New means of interaction for Yandex.Direct and Yandex.Metrica
February 29, 2016
Large images in Yandex.Direct ads: stage one
February 25, 2016
Automatic extended geotargeting — target your audience anywhere in the world
February 17, 2016
Goal conversions: optimize ad delivery using additional relevant phrases
February 9, 2016
New limits for keywords and negative keywords
February 1, 2016
Autocorrect in Russian-language ads
January 18, 2016
Report Wizard 2.0 beta: statistics for all campaigns of an account
December 15, 2015
Beta version of dynamic ads — automating ad creation
November 26, 2015
Shared account for new usernames
November 24, 2015
Regions in geotargeting settings for Russia
October 26, 2015
Sitelink descriptions — expand your ads for navigation queries
September 15, 2015
Ads for Mobile Apps: Beta Testing the New Format in Yandex.Direct
September 8, 2015
New bid adjustments: CPC for various audiences
August 31, 2015
Starting September 1 — a new auction system and ranking on search, and automatic bid optimization on content sites
July 30, 2015
Maximum clicks at an optimal price: reorganizing auctions in Yandex.Direct
July 15, 2015
Changes to impression statistics and improvements to ad block visibility
July 13, 2015
More negative keywords for your campaign
June 26, 2015
Introducing Yandex.Direct API Version 5
June 9, 2015
Retargeting by segments from Metrica 2.0
May 27, 2015
Manage impressions on mobile devices. Part 2: Mobile Ads
May 27, 2015
Extended Ad Title in ads on search
May 20, 2015
New strategy: "Average return on investment"
April 28, 2015
Keyword Statistics service now takes mobile queries into account
April 20, 2015
Ad groups in the interface
April 15, 2015
Direct helps find effective phrases
March 3, 2015
Manage impressions on mobile devices
February 26, 2015
Productivity in Yandex.Direct: how to use keywords more effectively
February 17, 2015
Autobroker will be activated for all phrases in Direct
December 17, 2014
Ads Now Feature Store Ratings
October 22, 2014
Everything important is right at hand with Yandex's new notifications block
October 21, 2014
HTTPS and new domain zones for ad landing pages
October 20, 2014
New time zones in ad display settings
October 13, 2014
Average ad position in Report Wizard
August 26, 2014
Number of conversions will now be tracked in Yandex.Direct statistics
August 4, 2014
Account quality index: how to make your ads more effective
July 17, 2014
Direct Commander 2.11 includes new features to help you work with phrases and the query input language
May 28, 2014
A new version of Direct Commander is now available
May 22, 2014
New statuses for phrases disabled due to low CTR
March 20, 2014
Three new selection modes for additional relevant phrases
March 17, 2014
Direct Commander 2.9: new release — new opportunities
March 17, 2014
You can now add up to 4 sitelinks to ads in Direct
February 19, 2014
New “Average CPA” strategy
February 17, 2014
Mass upload of common negative keywords is now available
February 13, 2014
Telephone numbers are now shown in ad search results
January 27, 2014
The shared account will help you manage your advertising budget
December 16, 2013
Not taking links to redirects into consideration during ad impressions
November 15, 2013
The prohibition on advertising tobacco and tobacco products entered into force
November 14, 2013
Yandex.Catalog has joined the Yandex Advertising Network
October 31, 2013
The new Direct Commander 2.8 has been translated into three languages
October 31, 2013
Experiment using ad groups
October 22, 2013
Sitelinks have appeared in the Advertising Network
October 22, 2013
New notifications in ads
September 5, 2013
Now you can evaluate the results of your ad campaigns in Yandex.Metrica more precisely
August 27, 2013
Multicurrency support has been introduced in the Direct interface
August 16, 2013
A new discounts scale in Direct will take effect on September 1
August 15, 2013
Direct now offers a multi-currency interface
June 24, 2013
Ads with images: bulk loading and impression features
May 21, 2013
The retargeting setting now available to all advertisers in the professional interface
April 15, 2013
Impressions below search results completely replace ad block on right of page.
March 21, 2013
Add images to ads on the Yandex Advertising Network.
March 13, 2013
Guaranteed ad placement block may now be displayed below search results.
February 4, 2013
Open beta testing begins for retargeting technology.
November 20, 2012
Favorite ads move to "Tags" and a new statistics filter appears in Report Master.
October 16, 2012
Additional links are now available for all positions in premium placement.
September 19, 2012
Changes have been made to display terms for phrases with low CTR.
July 17, 2012
Yandex.Direct works on HTTPS.
April 24, 2012
You can now edit keyword phrases on the campaign page.
February 28, 2012
A new strategy is available in the Light Interface — Number of users.
January 24, 2012
Metro stations can now be added to Yandex.Direct ads.