Statistics

To view detailed statistics in graphs and tables:

  • for the entire account — tap Statistics at the bottom of the screen (account summary statistics are also available);

  • for single campaigns, ad groups, ads and keywords — tap Statistics on the corresponding screen (for example, on the campaign screen).

How do I select a period for displaying statistics?

Tap the screen heading and select the period you want to view.

How do I select metrics and their order?

If you only want to track certain metrics, you can select those ones from the general list. Statistics on these metrics are available as tables or graphs, either for a single metric or for two metrics simultaneously.

Tap  → Metrics and select the required items in the list. The metrics selection applies to all statistics screens in the app.

The order of the metrics is used in other places besides the statistics screens:

  • The first five metrics are displayed on the Summary screen.

  • The first three metrics are displayed in the lists of campaign, ads, and ad groups.

  • The first metric is displayed in the keyword lists (with the bid and position or coverage).

To change the order of the metrics, move them up or down in the list using the button.

How can I display two graph lines?

On any statistics screen, tap and then enable Compare metrics. Then you will be able to select two metrics on all statistics screens and view their graphs simultaneously.

How do I include VAT for monetary metrics?

Tap , then enable Include VAT. VAT will then be added to all monetary metrics values for the whole app.

How do I select a cross section of data for the statistics table?

You can select a cross section for the statistics table. For example, if you select the Device type section, you will see impression data divided into desktops, smartphones, and tablets.

In the app, you can select a cross section related to the settings of your campaigns, ads, keywords and the data about the users who saw your ads.

On the statistics screen, tap  → Section. You can select different cross sections for different statistics screens.

How can I set up a grouping for a statistics table?

You can group the data in the table by different periods. For example, if you group by week, you can view data for each week separately.

On the statistics screen, tap  → Grouping. You can select different grouping for different statistics screens.

How do I organize data in a statistics table?

To sort a table by column, tap the column heading.