Setting bids

How do I set a CPC for all the keywords in a campaign?

  1. In the campaign list, swipe the campaign to the right and tap Bids Wizard. Alternately, you can tap Bids Wizard on the campaigns screen.

    Note. This button does not appear for campaigns with automatic display strategies that do not involve manual bidding.
  2. If your impression strategy allows you to manage CPC individually, you can choose to set a price for search only, YAN only, or both at once.

  3. You can either set a single bid for all keywords in a campaign, enter a bid for each keyword separately, or use the Bids Wizard.

    Note. If you choose to set bids for search and ad networks simultaneously, the Bids Wizard will not be available.

  4. Specify your bid parameters and tap Set.

Example: Bids Wizard

Let's say that for a given keyword, guaranteed placement entry costs 10 RUB, and first place — 15 RUB.

If you select "set bid for entry into guaranteed placement + 30% of price", then the bid for that keyword will be 13 RUB. (10 + 0.3 × 10).

If you select "set bid for entry into guaranteed placement + 30% of the difference with 1st place", then the bid for that keyword will be 11.5 RUB. (10 + 0.3 × (15 – 10)).

How do I set a CPC for all keywords associated with an ad or an ad group?

  1. In the campaign list, tap the campaign.
  2. On the campaign screen, swipe the ad (or ad group) to the right. Tap Bids Wizard.

  3. If your impression strategy allows you to manage CPC individually, you can choose to set a price for search only, YAN only, or both at once.

  4. You can either enter a single bid for all keywords associated with an ad (ad group), set a bid for each keyword separately, or use the Bids Wizard.

    Note. If you choose to set bids for search and ad networks simultaneously, the Bids Wizard will not be available.

  5. Specify your bid parameters and tap Set.

How do I set a CPC for a single keyword?

On the campaign or ad screen, tap the appropriate keyword.

On the keywords screen, enter your bid and tap Set.