Setting bids

You can set bids for keywords and autotargeting in the app. Other impression criteria (such as retargeting lists and mobile app interests) do not appear.

How do I set a bid for all keywords of a campaign, ad group, or ad?

On the screen for the campaign, ad group, or ad, tap Bid Wizard.

Note. This button does not appear for campaigns with automatic display strategies that do not involve manual bidding.

If your impression strategy allows you to manage CPC individually, you can choose to set a price for search only, ad networks only, or both at once.

You can either set a single bid for all keywords , enter a bid for each keyword separately, or use the Bid Wizard. Specify your bid parameters and tap Set.

Note. If you choose to set bids for search and ad networks simultaneously, the Bid Wizard will not be available.

Example: Bid Wizard

Let's assume that the guarantee entrance bid for a keyword is USD 1 and the first place bid is USD 1.5.

If you select "set guarantee entrance bid + 30% of the price", then a bid of USD 1.3 will be set for this keyword (1 + 0.3 × 1).

If you select "set guarantee entrance bid + 30% of the difference with the 1st place", then a bid for USD 1.15 will be set for this keyword (1 + 0.3 × (1.5 – 1)).

How do I set a bid for a single keyword?

On the screen for the campaign, ad group or ad, find the required keyword and tap it. Specify your bid and tap Set.

How do I find the impression position or keyword coverage?

By default, the keyword list displays a dash in the position and coverage columns. To get information, tap Download prices.