You can set bids for keywords and autotargeting in the app. Other impression criteria (such as retargeting lists and mobile app interests) do not appear.
How do I set a bid for all keywords of a campaign, ad group, or ad?
On the screen for the campaign, ad group, or ad, tap Bid Wizard.
If your impression strategy allows you to manage CPC individually, you can choose to set a price for search only, ad networks only, or both at once.
You can either set a single bid for all keywords , enter a bid for each keyword separately, or use the Bid Wizard. Specify your bid parameters and tap Set.
- Example: Bid Wizard
Let's assume that the guarantee entrance bid for a keyword is USD 1 and the first place bid is USD 1.5.
If you select "set guarantee entrance bid + 30% of the price", then a bid of USD 1.3 will be set for this keyword (1 + 0.3 × 1).
If you select "set guarantee entrance bid + 30% of the difference with the 1st place", then a bid for USD 1.15 will be set for this keyword (1 + 0.3 × (1.5 – 1)).
How do I set a bid for a single keyword?
On the screen for the campaign, ad group or ad, find the required keyword and tap it. Specify your bid and tap Set.
How do I find the impression position or keyword coverage?
By default, the keyword list displays a dash in the position and coverage columns. To get information, tap Download prices.