Campaign and ad statistics

To view detailed statistics in graphs and tables:

• For the entire account — tap Statistics at the bottom of the screen (account summary statistics are also available).

• For single campaigns, ad groups, ads and keywords — tap Statistics on the corresponding screen (for example, on the campaign screen).

How do I display statistics for a given time period?

Tap on the heading of the statistics section and select a time period from the list. To manually set a time period, tap the start date in the calendar, followed by the end date.

How to select metrics to display in your statistics?

If you only want to track certain metrics, you can select them from the general list. Statistics on these metrics are available as tables or graphs, either for a single metric or for two metrics simultaneously.

Tap → Metrics and select the items you want from the list. The metrics selection applies to all statistics screens in the app. Metrics unavailable for selection are grayed out.

The order of the metrics is used in other places besides the statistics screens:

• The first five metrics are displayed on the Summary screen.

• The first three metrics are displayed in the lists of campaign, ads, and ad groups.

• The first metric is displayed in the keyword lists (with the bid and position or coverage).

To change the order of the metrics, move them up or down in the list using the button.

How can I display two graphs?

On the Statistics screen, tap , and enable the Compare metrics option. After doing so you can view two graphs at the same time, then return to statistics and select the metrics you need.

How do I include VAT for monetary metrics?

Tap , then enable Include VAT. VAT will then be added to all monetary metrics values for the whole app.

How do I select a data section for the statistics table?

You can select the appropriate data section for the statistics table. For example, if you select the Device type section, you will see impression data divided into desktops, smartphones, and tablets.

The app contains data sections that are linked to your campaign settings (Campaign type, Campaign, Ad network type, Geotargeting region, Position) and data on the users that saw your ads (Region of user's location, Device type, Operating system type, Connection type, Gender, Age).

To select a data section, go to the Statistics and tap → Section.

How can I set up a grouping for a statistics table?

You can group data in the table by time periods. For example, if you group by week, you can view data for each week separately.

To select a data section, go to the Statistics screen and tap → Grouping.

How do I organize data in a statistics table?

To sort a table by column, tap the column heading.