Setting bids

The app allows you to set bids for keywords, autotargeting, retargeting lists, and interests for mobile apps. Other impression criteria are not displayed.

How do I set a bid for all impression criteria in a campaign, ad, or ad group?

On the screen for the campaign, ad group, or ad, tap Bid Wizard.

Note. This button does not appear for campaigns with automatic display strategies that do not involve manual bidding.

If your impression strategy allows you to manage bids individually, you can choose to set bids for search only, YAN only, or both at once.

You can either set a single bid for all keywords , enter a bid for each keyword separately, or use the Bid Wizard. In the wizard, specify the parameters of the bid calculation and tap Set.

Note. If you choose to set bids for search and ad networks simultaneously, the Bid Wizard will not be available.
Example: Bid Wizard
For example, for a keyword bid to get 85% of the traffic volume is 1 US dollar. If you choose "set bid to get 85% of the traffic volume + 20%", then the set keyword bid will be 1.20 USD. (1 + 0.2 × 1).

How do I set a bid for individual impression criteria?

On the screen for the campaign, ad group or ad, find an impression criteria and tap it. Specify your bid and tap Set.

How do I find out the coverage for a keyword?

By default in the coverage column there are dashes in the keyword list. To get information, tap Download prices.