Setting bids

You can set bids for keywords and autotargeting in the app. Other impression criteria (such as retargeting lists and mobile app interests) do not appear.

  1. How do I set a bid for all keywords of a campaign, ad group, or ad?
  2. How do I set a bid for a single keyword?
  3. How do I find out the coverage for a keyword?

How do I set a bid for all keywords of a campaign, ad group, or ad?

On the screen for the campaign, ad group, or ad, tap Bid Wizard.

Note. This button does not appear for campaigns with automatic display strategies that do not involve manual bidding.

If your impression strategy allows you to manage bids individually, you can choose to set bids for search only, YAN only, or both at once.

You can either set a single bid for all keywords , enter a bid for each keyword separately, or use the Bid Wizard. In the wizard, specify the parameters of the bid calculation and tap Set.

Note. If you choose to set bids for search and ad networks simultaneously, the Bid Wizard will not be available.
Example of calculating bids in the wizard
For example, for a keyword bid to get 85% of the traffic volume is 1 US dollar. If you choose "set bid to get 85% of the traffic volume + 20%", then the set keyword bid will be 1.20 USD. (1 + 0.2 × 1).

How do I set a bid for a single keyword?

On the screen for the campaign, ad group or ad, find the required keyword and tap it. Specify your bid and tap Set.

How do I find out the coverage for a keyword?

By default in the coverage column there are dashes in the keyword list. To get information, tap Download prices.