Setting bids

How do I set a bid for all the keywords in a campaign?

Find the campaign in the list and tap  → Bid Wizard.

Note. The Bid Wizard button does not appear for campaigns with automatic display strategies that do not involve manual bidding.

If your impression strategy allows you to manage bids individually, you can choose to set a price for search only, ad networks only, or both at once.

You can either set a single bid for all keywords in a campaign, enter a bid for each keyword separately, or use the Bids Wizard. To switch between bid-setting modes, swipe the screen to the left or right.

Note. If you choose to set bids for search and ad networks simultaneously, the Bids Wizard will not be available.

Specify your bid parameters and tap Set.

Example: Bids Wizard

Let's assume that the guarantee entrance bid for a keyword is USD 1 and the first place bid is USD 1.5.

If you select "set guarantee entrance bid + 30% of the price", then a bid for USD 1.3 will be set for this keyword (1 + 0.3 × 1).

If you select "set guarantee entrance bid + 30% of the difference with the 1st place", then a bid of USD 1.15 will be set for this keyword (1 + 0.3 × (1.5 – 1)).

How do I set a bid for all keywords associated with an ad or an ad group?

Select a campaign from the list. Then select the appropriate ad (ad group) on the campaigns screen and tap  → Bids Wizard.

If your impression strategy allows you to manage CPC individually, you can choose to set a price for search only, ad networks only, or both at once.

You can either enter a single bid for all keywords associated with an ad group, set a bid for each keyword separately, or use the Bids Wizard. To switch between bid-setting modes, swipe the screen to the left or right.

Specify your bid parameters and tap Set.

How do I set a bid for a single keyword?

Select a campaign from the list. Then select an ad (ad group) and a keyword that you want to bid on. Specify your bid for search, ad networks, or both at once and tap Set.