You now have the option to customize a display link in your Ads tab. A display link is part of a webpage's address which will be shown in the ad after the domain. You do not need to include the domain or the slash after it — they'll be entered automatically.
You now have the option to add callouts to your ads in the Ads tab. Operations for the import and saving of callouts to files will be added in the future.
Direct Commander will start using large images. You can now upload images in the following sizes:
with an aspect ratio from 1:1 to 3:4/4:3 — from 450 pixels on each side
with an aspect ratio of 16:9 — from 1080 × 607 pixels
It's recommended that you upload images of the largest possible size, so that ads with images can be served on the maximum number of ad sites. When your ad is being served, the image may be proportionally resized according to the settings of the site.
The Extended geotargeting option has appeared in the campaign settings tab. This option allows you to serve ads for queries that include the name of a display region, even if the user is located in a different region.
In the campaign settings section, under the Additional relevant phrases heading, you now have the option to specify a goal from Yandex.Metrica. Conversion statistics for this goal are used when selecting the most effective phrases in “Minimal” or “Optimal” ad selection mode.
The Ads tab now contains columns in which descriptions for sitelinks can be specified. Sitelink descriptions are shown in the ad based on a navigation query.
Before, the total keyword length in ad groups could not exceed 4096 characters. Now, this limit of 4096 characters is applied to each keyword, and up to 200 keywords can be added to a group.
You can now manage Ads for Mobile Apps campaigns and ads in Direct Commander. All Direct Commander features are available for the new campaign type, with the exception of "import from file" and "save to file". These features will be added soon.
Now you can make bid adjustments under the Parameters tab in the Advanced setting block, as well as in the Ad groups tab. Bid adjustments allow you to modify bids while ads are being displayed to a selected audience, such as: users of a particular gender and age group; users who previously visited the advertiser's site, users who performed certain actions on the site, or mobile phone users. More about adjustments....
Under the Keywords tab you'll now see auction data for all positions within the premium placement and guaranteed placement blocks:
minimum bid that will allow the majority of ads from the group for this keyword to display in this position at the present moment
click price that may be charged at the moment for clicks on ads based on keywords that correspond to user queries in this position among the search results.
Under the Ads tab, you can now see the “Mobile” option, which you can specify when creating a new ad. If a group contains a mobile ad, this ad gets the highest priority when displayed on smartphones. Learn more about mobile ads...
You can distinguish mobile ads from all other in a group by using the and icons under the Ad groups tab.
Now you can increase bids based on the time of day or day of week in the time targeting settings under the campaign parameters tab. For each hour you can set a coefficient value from 0% to 200% of the current bid (previously the range was 0% to 100%).
Under the campaign parameters tab, in the Advanced Setting section, a new option called Related Keywords has been added. The Related Keywords feature automatically suggests highly-effective keywords based on the same topic. Learn more about Related Keywords...
A new option, Bid Settings on Mobile Devices, can now be found under the Parameters and Ad Groups tabs.
The Productivity column is now available in the Phrases tab. You can get productivity indices with the help of the button. In Commander's settings, you can enable productivity indices to automatically update while retrieving a campaign from the server.
When you hover the mouse cursor over the icon, recommendations on how to improve keyword productivity will appear. You can filter keywords of an ad campaign or an account by index value, as well as by a set of recommendations.
Over time more options will appear in Settings that will make working with the program more flexible and convenient.
An ad group contains a set of ads and common display criteria for these ads. Ad groups allow you to test out different variations of the same ad and then choose the most appropriate option for a particular audience automatically. You can read more about groups in the Ad groups section of Direct Help.
Direct Commander now features the tab Ad groups in which group parameters can be customized: name, geotargeting, and common negative keywords for the group. Ads and keywords for the selected group are displayed in the following panel in the Ads and keywords tabs. Keywords and geotargeting are now customized for the whole group, rather than for individual ads.
Commander will no longer receive your whole campaign when you send us your changes. Instead, the app will only update bids and statistics for the ads that were changed. This will cut down on sending time.
Click on the Ads tab to view the latest bids and statistics.
If ad drafts are displayed, simply click on the ad's header (or sitelinks' headers) to open the link.
In addition to this, the point Follow link has been added to the ad context menu.
This parameter appeared in the campaign parameters tab in the section Precise setting
Reading and sorting large volumes of information now goes ten times faster. To achieve these results, we've completely re-configured the app's database logic. Now data is loaded to tables in a flash. For example, it only takes a second to read 10,000 files now (in the previous version it took about 20 seconds).
The long-awaited “Undo” function has been implemented. Now users can cancel and repeat their last actions using the and buttons, or the shortcuts Ctrl+Z and Ctrl+Y (Cmd+Z and Cmd+Shift+Z for Mac).
Popular panel configurations in the Direct Commander window can be set in one or two clicks or by using hot keys.
New display strategies for search and YAN, as well as flexible time targeting with hourly correction of CPC are now available in the web interface as well as Direct Commander.
The time of the last update from the Yandex.Direct server is displayed for each campaign.
This tool allows CPC to be managed for a large quantity of keywords or categories: in the same way, current bids can be modified (for example, increase by 20%) or set bids depending on the entry cost for guaranteed impressions, first places, and premium placement.
The same setting (for example, identical geotargeting, impression strategy, or e-mail for notifications) can be set for several campaigns at once.
Several campaigns or ads can be submitted for moderation, launched, stopped, archived, or unarchived at once.
You can send any amount of new or editing ad campaigns to the server with one click.
Unnecessary items, such as campaigns without money, stopped ads, or keywords disabled for low CTR can be hidden using the new filter.
Two additional parameters that don't exist in the Direct web interface can be set for keywords in Direct Commander. These parameters' values are automatically added to the link that the user follows to the advertised site and also allows traffic by each specific keyword to be tracked.