Direct Commander is another interface for Yandex.Direct that is more convenient for managing large ad campaigns than the web interface. Direct Commander is designed for contextual advertising professionals.
Direct Commander allows you to:
easily orient yourself with a large number of clients, campaigns, ads, and keywords;
create campaigns by simply uploading ads from files of any format;
quickly make mass changes to ad campaigns.
Only in Direct Commander can you perform the following actions with a few clicks:
Find all ads with a specific text, even those that relate to different groups or campaigns. For example, ads that advertise a specific product (to stop impressions if the product is no longer available at the warehouse).
Manage bids for many keywors that relate to different ad campaigns and groups at once. You can set a bid for search in accordance with the bid for entry into any of the positions in the premium placement or guaranteed placement blocks, and also take CPC into account. Likewise, set a bid for content sites in accordance with the size of your target audience.
In order to increase the effectiveness of your ad impressions and improve the accuracy of your statistics, find and fix all overlapping and duplicate keywords - even if they are from different groups or campaigns.
You can enter the same type of correction to multiple ads at once. For example, if you want to create a copy of your ad campaign for a different region, you can replace “in Moscow” with “in Novosibirsk” in the ads text and change the link “msk.domain.ru” to “nsk.domain.ru”.