Setting bids

In Direct Commander, you can quickly set bids across many keywords or categories, even if they belong to different campaigns or ad groups:

  1. Select the necessary campaigns in the Campaigns tab. To select multiple campaigns at once, hold down the Ctrl or Shift key. The Ad groups tab shows ad groups for all the selected campaigns.
  2. Select the groups you need in the Ad groups tab. To select multiple groups at once, hold down the Ctrl or Shift key. The Phrases tab shows keywords for all the selected groups.
  3. If you are planning to set bids based on the current entry bid for the desired position in search, or bids for the desired coverage in ad networks, click the button to get current auction data from the server.
  4. You can either set bids for all keywords displayed in the Phrases tab or only for the ones you selected. If needed, select the necessary keywords.
  5. Click .

  6. In the Bids Wizard, you can set bids in one of the following ways:

    • Set bids for search based on the current entry bid for the position you're interested in (see the examples).

    • Set the entry bid for search, in ad networks, or simultaneously for both search and ad networks.

    • Set the bid in ad networks to reach the desired audience coverage.

  7. Click Set.

Tip. Click to submit the updated bids for all keywords shown on the tab (except new keywords which have never been sent to the server).

Examples

Assume the entry bids for a keyword and the final click prices are as follows:

1st in Guaranteed 2nd in Guaranteed 3rd in Guaranteed 4th in Guaranteed
Entry bid 12 rubles 7 rubles 5 rubles 3 rubles
Click price 4 rubles 3 rubles 2 rubles 1 rubles
Click price is no more than ...
If you set “Entry bid for 2nd place in guaranteed placement” and “Click price is no more than 1.5 rubles, the click price for the second and third places in guaranteed placement will be over this limit, and for the fourth place the limit will be met. So the entry bid to third place (before the actual auction takes place) will be 4.9 rubles.
Increase bid by ... % of the bid
If you set “Entry bid for 2nd place in guaranteed placement” and “Increase bid by 30% of bid”, the bid for the keyword will be 7 + 0.3 × 7 = 9.1 rubles.
Increase bid by ... % from the difference
If you set “Entry bid for 2nd place in guaranteed placement” and “Increase bid by 30% from the difference with 1st place in guaranteed placement”, the bid for the keyword will be 7 + 0.3 × (12 – 7) = 8.5 rubles.
Final bid is no more than ...

If you set “Entry bid for 2nd place in guaranteed placement” and “Final bid is no more than 6 rubles, the bid for the keyword will be 6 rubles.

If you set “Entry bid for 3rd place in guaranteed placement” and “Final bid is no more than 6 rubles, the bid for the keyword will be 5 rubles.

Attention. Calculations use the current values for entry bids on positions and the click prices received from the server. In the future, however, entry bids and click prices may fluctuate. As a result, ads may end up in lower positions, or the click price may be higher than the one shown here.