Setting bids

In Direct Commander, you can quickly set bids across many keywords or categories, even if they belong to different campaigns or ad groups:

  1. Select the necessary campaigns in the Campaigns tab. You can instantly select several campaigns by holding the Ctrl or Shift keys. Groups from all selected campaigns will be displayed in the Ad groups tab.
  2. Select the groups you need in the Ad groups tab. You can instantly select several groups by holding the Ctrl or Shift keys. Keywords from all the groups you select will display in the Phrases tab.
  3. If you plan to place bids based on how much traffic volume you want on search or how much coverage you want in the networks, get current auction data from the server using the button.
  4. You can set bids for all the keywords that display in the Phrases tab or only for the ones you selected. If needed, select the necessary keywords.
  5. Tap .

  6. In the Bids Wizard, use one of the following methods to set your bids:

    • Set bids on search based on the traffic volume you want (see examples)

    • Set your entry bid for search, in ad networks, or simultaneously for both search and ad networks.

    • Set your bid in ad networks to reach the desired audience coverage.

  7. Click Set.

Tip. Click to submit your updated bids for all keywords in the tab (except the new keywords that have never been sent to the server).

Examples

Keyword bids and click prices for different traffic volumes on search:

Traffic volume9875
Bid12 rubles7 rubles5 rubles3 rubles
Click price4 rubles3 rubles2 rubles1 rubles
Click price is no more than ...
If you set a “Traffic volume of 8” and a “Click price equal to or less than 1.5 RUB, the click price for a traffic volumes of 7 or 8 will exceed the limit you entered, whereas the system will not exceed your limit for a traffic volume of 5. That's why the keyword will get a bid for a traffic volume 7 minus a bid increment — 4.9 RUB.
Increase bid by ... % from bid
If you set a “Traffic volume of 8” and want to “Increase your bid by 30%,” then the keyword will get a bid of 7 + 0.3 × 7 = 9.1 RUB.
Final bid is no more than ...

If you set a “Traffic volume of 8” and don't want your “Final bid to be more than 6 RUB, then your keyword bid will be 6 RUB.

If you set a “Traffic volume 7” and want your “Final bid to be no more than 6 RUB, then your keyword bid will be 5 RUB.

Attention. Calculations are based on the current bid values and click prices for traffic volume that the server sends. Bids and click prices may change dynamically in the future, however, and this may result in your ad getting less traffic and/or your click price exceeding the amount you entered.