How to optimize keywords

In Direct Commander, you can quickly optimize a set of keywords: eliminate overlap or merge duplicates.

Eliminate overlap

Removes overlapping keywords matching the same search query. If two keywords differ by one word, a negative keyword is added to one of them.

Examples:

Original keywords Result Comment

trip to mars

free trip to mars

trip to Mars -free

free trip to mars

Negative keyword added

buy trip

buy trip alpha centauri

buy trip

buy trip alpha centauri

Keywords differ by more than one keyword, overlaps are not eliminated

moon tour -reviews

book tour to moon

moon tour -reviews -book

book tour to moon

Negative keyword added. Word order, grammatical form, and stop words do not matter
Merge duplicates

Combines several phrases that differ only in negative keywords. The combined keyword will contain the negative keywords from all the original keywords. The other keywords are deleted. If statistics exists for keywords, the keyword with the best CTR is left.

Examples:

Original keywords Result Comment

flight to the moon -cartoon

moon flight -free -cheap

moon flight -free -cheap -cartoon

The keywords have been merged. Word order, grammatical form, and stop words do not matter

flight to mars

fly to mars

flight to mars

fly to mars

Different parts of speech, no merging

You can also optimize a set of keywords that belong to different ad groups or campaigns. However, overlap is eliminated and duplicates are merged only between ad groups served in the same regions and advertising the same website.

To optimize keywords:

  1. On the Campaigns tab, select a single campaign or multiple campaigns.
  2. Get statistics and prices for the selected campaigns: click Get and select the Statistics and prices only option.
  3. On the Ad groups tab, select one or more ad groups.
  4. Go to the Keywords tab. If you want to eliminate overlaps or merge duplicates for selected keywords only, select the relevant keywords.
  5. Click the Edit button and select Optimize keywords from the menu.
  6. In the window that opens, specify which set of keywords to correct.
  7. Select the operation to apply: eliminate overlaps only, merge duplicates only, or both.
    Tip. Merging duplicates can result in all keywords being deleted from some ad groups. To be able to quickly find such groups later, turn on the option Mark the groups that all phrases were deleted from with a star ★.
  8. Click the Apply button.