---
metadata:
  - name: generator
    content: Diplodoc Platform v5.50.6
alternate:
  - https://yandex.com/support/direct-commander-new/en/retargeting/user-profile.md
  - https://yandex.com/support/direct-commander-new/ru/retargeting/user-profile.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct-commander-new/en/llms.txt

# How to set up interests and habits

By targeting your audience's short-term interests and habits, you can show relevant ads to people interested in your products or services right now or over the past few days. For example, you can selectively offer sales of airline tickets or summer clothing to people going on vacation. Ads based on short-term interests and habits are only served in ad networks.

Learn more about [short-term interests and habits](https://yandex.ru/support/direct/en/products-text-image-ads/user-profile) in Yandex Direct Help.

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Before making any changes, [download](https://yandex.com/support/direct-commander-new/en/general/download.md#sync-campaign) up-to-date campaign data from the server.

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To add interests and habits:

1. In the **Campaigns** tab, select one or [multiple](https://yandex.com/support/direct-commander-new/en/getting-started/multiple-choice.md) campaigns.
2. On the **Ad groups** tab, select one or multiple ad groups.
3. In the **Audience segments and interests** tab, click **Add** → **Interests and habits**. You can also add them by clicking **Interests and habits** in the Inspector.
4. To define your audience or their interests, start typing a criterion and select the correct option from the drop-down list. You can specify up to 30 criteria — they will be combined by the "OR" operator.
5. Click **Apply**.

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