---
metadata:
  - name: generator
    content: Diplodoc Platform v5.57.3
alternate:
  - https://yandex.com/support/direct-commander-new/en/retargeting/retargeting.md
  - https://yandex.com/support/direct-commander-new/ru/retargeting/retargeting.md
  - href: en/retargeting/retargeting.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct-commander-new/en/llms.txt


# Managing audience segments

{% note alert "Restriction" %}

Here's what you can do with audience segments:

- Add them to ad groups or remove them from ad groups.

- Edit bids or priority (depending on your strategy).

- Start and stop.

{% endnote %}

<div class="bulletless-list">

- [How do I add audience segments?](https://yandex.com/support/direct-commander-new/en/retargeting/add.md)

- [How do I set up interests and habits?](https://yandex.com/support/direct-commander-new/en/retargeting/user-profile.md)

- [How do I start and stop impressions?](https://yandex.com/support/direct-commander-new/en/retargeting/launch.md)

</div>

  Learn more about [audience segments](https://yandex.ru/support/direct/en/impression-criteria/retargeting-lists) in Yandex Direct Help.

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