--- metadata: - name: generator content: Diplodoc Platform v5.50.6 alternate: - https://yandex.com/support/direct-commander-new/en/keywords/wordstat.md - https://yandex.com/support/direct-commander-new/ru/keywords/wordstat.md --- > **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct-commander-new/en/llms.txt # How Keyword Planner works Keyword Planner in Direct Commander helps you expand the set of keywords and shared negative keywords, including for different ad groups and campaigns. This tool uses search query statistics from [wordstat.yandex.com](https://wordstat.yandex.com/). [Learn more about the service](https://yandex.ru/support/direct/en/keywords/wordstat) in Yandex.Direct Help. Unlike the web service, in Direct Commander, you can start keyword planning with multiple queries rather than a single query. {% note tip %} Before making any changes, [download](https://yandex.com/support/direct-commander-new/en/general/download.md#sync-campaign) up-to-date campaign data from the server. {% endnote %} #| || ![](../_assets/video-icon.png) | Video tutorial. Keyword planner {% cut "Watch video" %} @[](https://runtime.strm.yandex.ru/player/video/vplvw34h4xzuo3dgax2h?autoplay=0&branding=0&from=documentation&mute=0&redirect_from=ugc) {% endcut %} ![](../_assets/hspace.png) || |# ## Selecting keywords {#add-keywords} {% cut "For ads from the same ad group" %} 1. On the **Ad groups** tab, select an ad group where you would like to add keywords. 1. On the **Keywords** tab, click **Keyword planner**. 1. In the **Keyword planner** window, make a base set of queries on the **Base** tab: - Use commas or the [`( | )`](https://yandex.com/support/direct-commander-new/en/keywords/add.md#generate) operator to separate queries. - Delete irrelevant queries using the **← Backspace** or **Delete** keys. {% note info %} If you have opened Keyword Planner from the **Adding keywords** window or **Refine keywords** context menu, your keywords are shown on the **Base** tab. After the keywords are selected, the bids for the refined keywords are set equal to the bids of the original keywords. {% endnote %} 1. You can change the base set of queries, if needed: - Use commas or the [`( | )`](https://yandex.com/support/direct-commander-new/en/keywords/add.md#generate) operator to separate queries. - Delete irrelevant queries using the **← Backspace** or **Delete** keys. - Add similar queries. {% cut "How to add similar queries to the base set" %} 1. On the **Base** tab, select a query or [multiple](https://yandex.com/support/direct-commander-new/en/getting-started/multiple-choice.md) queries. 1. Go to the **Based on similarity** tab. This tab contains queries that have meanings similar to the selected base queries. Negative keywords are not taken into account. Each query shows the predicted number of monthly impressions in the region set for the ad group. 1. Select relevant queries and click **Add to Base**. {% endcut %} 1. On the **Base** tab, select a query or [multiple](https://yandex.com/support/direct-commander-new/en/getting-started/multiple-choice.md) queries to use for keyword planning. 1. Go to the **Nested** tab. This tab contains queries that match the selected base queries. They include negative keywords set for your campaign and ad group, plus negative keywords specified on the **Negative keywords** tab. Each query shows the predicted number of monthly impressions in the region set for the ad group. 6.1\. Select the **Add** option for the queries you want to use as keywords. 6.2\. Select the **Exclude** option for the queries you want to use as negative keywords. {% note tip %} To quickly select options, use the following keys: - **←** (left arrow) for **Add** - **→** (right arrow) for **Exclude** - **↓** and **↑** to navigate through the list of queries {% endnote %} 6.3\. Click the **Distribute** button. 1. If the system fails to automatically identify certain keywords as negative, the **Negative keywords** window displays these keywords (see [How a set of negative keywords is generated](#negative)). Select the negative keywords you need and click **Add**. 1. On the **Keywords** tab, check the keywords to be added to the ad group. You can delete unnecessary keywords using **← Backspace** or **Delete**, if needed. 1. On the **Shared negative keywords** tab, check the keywords to be added to the list of shared negative keywords for the ad group. If necessary, you can add a comma-separated list of negative keywords or delete keywords using **← Backspace** or **Delete**. Multi-word negative keywords are not supported. 1. Click the **Finish** button. {% note info %} If a keyword matches another keyword minus one word, this word is added to the first keyword as a negative keyword at the end of the keyword planning process. For example, the keywords _fur coat_ and _mink fur coat_ will be converted to _fur coat -mink_ and _mink fur coat_. This makes statistics more accurate: the _mink fur coat_ search query now corresponds to a single keyword in the ad group, and all the statistics for impressions and clicks on the query are assigned to this keyword. {% endnote %} {% endcut %} {% cut "For ads from multiple ad groups or campaigns" %} 1. On the **Ad groups** tab, select multiple [ad groups](https://yandex.com/support/direct-commander-new/en/getting-started/multiple-choice.md) to add keywords to. 1. Select keywords on the **Keywords** tab, then select **Refine keywords** in the context menu. 1. In the **Keyword planner** window, your keywords will be shown on the **Base** tab. After the keywords are selected, the bids for the refined keywords are set equal to the bids of the original keywords. The ad group is shown next to each keyword. You can sort keywords by ad groups. 1. You can add similar queries if needed. {% cut "How to add similar queries to the base set" %} 1. On the **Base** tab, select a query or [multiple](https://yandex.com/support/direct-commander-new/en/getting-started/multiple-choice.md) queries. 1. Go to the **Based on similarity** tab. This tab contains queries that have meanings similar to the selected base queries. Negative keywords are not taken into account. Each query shows the predicted number of monthly impressions in the region set for the ad group. 1. Select relevant queries and click **Add to Base**. The queries will be added to the base keywords for their ad groups. {% endcut %} 1. On the **Base** tab, select a query or [multiple](https://yandex.com/support/direct-commander-new/en/getting-started/multiple-choice.md) queries to use for keyword planning. 1. Go to the **Nested** tab. This tab contains queries that match the selected base queries. They include negative keywords set for your campaign and ad group, plus negative keywords specified on the **Negative keywords** tab. Each query shows the predicted number of monthly impressions in the region set for the ad group. 6.1\. Select the **Add** option for the queries you want to use as keywords. 6.2\. Select the **Exclude** option for the queries you want to use as negative keywords. {% note tip %} To quickly select options, use the following keys: - **←** (left arrow) for **Add** - **→** (right arrow) for **Exclude** - **↓** and **↑** to navigate through the list of queries {% endnote %} 6.3\. Click the **Distribute** button. Keywords and negative keywords are added to relevant ad groups. 1. If the system fails to automatically identify certain keywords as negative, the **Negative keywords** window displays these keywords (see [How a set of negative keywords is generated](#negative)). Select the negative keywords you need and click **Add**. 1. On the **Keywords** tab, check the keywords to be added to the applicable ad groups. You can delete unnecessary keywords using **← Backspace** or **Delete**, if needed. 1. On the **Shared negative keywords** tab, check the keywords to be added to the list of shared negative keywords for the applicable ad groups. If necessary, you can add a comma-separated list of negative keywords or delete keywords using **← Backspace** or **Delete**. Multi-word negative keywords are not supported. 1. Click the **Finish** button. {% note info %} If a keyword matches another keyword minus one word, this word is added to the first keyword as a negative keyword at the end of the keyword planning process. For example, the keywords _fur coat_ and _mink fur coat_ will be converted to _fur coat -mink_ and _mink fur coat_. This makes statistics more accurate: the _mink fur coat_ search query now corresponds to a single keyword in the ad group, and all the statistics for impressions and clicks on the query are assigned to this keyword. {% endnote %} {% endcut %} ## How a set of negative keywords is generated {#negative} Queries that have the **Exclude** option selected are split into individual keywords when the **Distribute** button is clicked. Each of these keywords is matched to the keywords you have already selected the **Add** option for or added to the **Keywords** tab. - If a keyword is part of a multi-word keyword, it is not used as a negative keyword. - If the excluded query minus one word is part of a keyword, then this word is added to the **Negative keywords** tab without additional confirmation. - The other keywords will be displayed in the **Negative keywords** window, so you can mark which of them to use as negative keywords. #### **Examples**   : If the _book tickets_ query has the **Add** option selected, while the _book train tickets_ query has the **Exclude** option selected, the word _train_ is added to negative keywords automatically. If the _book tickets_ query has the **Add** option selected, while the _+to book your ticket_ query has the **Exclude** option selected, Direct Commander won't be able to automatically identify which of the words _+to_ or _your_ (or both) should be used as a negative keyword. These words will be displayed in the **Negative keywords** window.



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