Library of negative keywords

The library of negative keywords is a folder where you can group frequently used negative keywords into sets and use them across multiple ad groups and campaigns. You can add sets of negative keywords in the unified performance campaign. Up to three sets of negative keywords can be assigned to one group. Library sets supplement the negative keywords specified in the group and affect ad impressions the same way. Learn more about the library of negative keywords in Yandex Direct Help.

To create a new set of negative keywords, use the Yandex Direct web interface. For instructions, see How to create a set of negative keywords.

In Direct Commander, you can link existing sets of negative keywords to a campaign or ad group when creating or editing it.

Tip

Before making any changes, download up-to-date campaign data from the server.

  1. In the Campaigns tab, select one or multiple campaigns.

  2. In the Inspector's Advanced settings, find the Sets of negative keywords field and click → Add set.

  3. Enter the set name or choose from the suggested options. Click Save.

  4. Press Ctrl + S (Cmd ⌘ + S on MacOS) or click the Save button at the bottom of Inspector.

  1. On the Ad groups tab, select one or multiple ad groups.

  2. In the Inspector's Sets of negative keywords field, click → Add set.

  3. Enter the set name or choose from the suggested options. Click Save.

  4. Press Ctrl + S (Cmd ⌘ + S on MacOS) or click the Save button at the bottom of Inspector.

  1. In the Campaigns tab, select one or multiple campaigns.

  2. In the Inspector's Advanced settings, find the Sets of negative keywords field and click .

  3. In the Sets of negative keywords section, click → Unpin set next to the set. Click Save.

  4. Press Ctrl + S (Cmd ⌘ + S on MacOS) or click the Save button at the bottom of Inspector.

  1. On the Ad groups tab, select one or multiple ad groups.

  2. In the Inspector's Sets of negative keywords field, click .

  3. In the Sets of negative keywords section, click → Unpin set next to the set. Click Save.

  4. Press Ctrl + S (Cmd ⌘ + S on MacOS) or click the Save button at the bottom of Inspector.




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