Bid Wizard

In Direct Commander, you can quickly set bids across many keywords, even if they belong to different campaigns or ad groups. You can only set bids for campaigns with impressions in Yandex Search. You cannot set bids in campaigns with impressions in YAN or in Yandex Search and YAN.

Examples: bid for getting the desired traffic volume

For example, for a keyword, the bids for traffic volumes are:

• Traffic volume 15 — 0,7 евро.

• Traffic volume 5 — 0,5 евро.

If you specified...	...bid will be set
"Traffic volume 15" "Increase bid by 30%"	0,7 + 0,3 × 0,7 = 0,91 евро
"Traffic volume 15" "Final bid is no more than 0,6 евро"	0,6 евро
"Traffic volume 5" "Final bid is no more than 0,6 евро"	0,5 евро

Alert

Calculations are based on the current bid values for traffic volumes received from the server. Afterwards, however, bids may change dynamically and your ad can ultimately get less traffic.

Examples: a single bid

Suppose that the current bid for two keywords is 0,7 евро and 0,5 евро, respectively.

If you specified...	...bid will be set Keyword 1 (was ₽7)	...bid will be set Keyword 2 (was ₽5)
"Common bid 1"	1 евро	1 евро
"Common bid +1"	0,7 + 1 = 1,7 евро	0,5 + 1 = 1,5 евро
"Common bid -10%"	0,7 – 0,7 × 0,1 = 0.63 евро	0,5 – 0,5 × 0,1 = 0,45 евро
"Common bid +50%" "Final bid is no more than 1 евро"	1 евро	0,75 евро

To set bids:

1. On the Campaigns tab, select a single campaign or multiple campaigns.

2. If you plan to set bids based on the desired traffic volume in search results, get statistics and prices for the selected campaigns: click Download and select Statistics and prices only.

3. On the Ad groups tab, select one or multiple ad groups.

4. Go to the Keywords tab. If you do not plan to set bids for all keywords, but only for some of them, select the keywords.

5. Click Bids.

6. In the Bids Wizard window you can set bids using one of the following methods:

   • Set bids for ads in search results based on your desired traffic volume.

   • Set a single bid, increase or decrease the bid by a certain absolute value or percentage.

7. Click Apply.