Changes in the new Direct Commander
Manager account
The new Direct Commander allows you to log in using a manager account. In the Accounts tab, you can switch between the Yandex Direct accounts you have access to.
Yandex Metrica tag and goal suggestions
Specify a website in the Promoted object field, or link a company from Yandex Business, and Direct Commander will suggest available Yandex Metrica tags and goals. The list of goals is available online: you don't need to send the data to the server.
Adding a business in the campaign settings
With the new Direct Commander, you can add a company from Yandex Business not only to individual ads but also at the campaign level.
Fewer panels
The new Direct Commander has just two panels, but even one is enough to do the job.
For example, if you selected one or more campaigns on the Campaigns tab and then moved to the Ad groups tab, it doesn't matter whether you are using the same panel or not. Either way, you will see ad groups that belong to the selected campaigns.
Inspector
Use the Inspector to manage objects selected on the currently active tab.
Inspector is helpful if you need to make bulk changes: for example, you can select several ads and set the same sitelink #3 for them. Learn more
Inspector also makes it easier for you to navigate through data. For example, you can find and select campaigns that include the selected keywords. Learn more
All settings and names in the Inspector match those from your personal account in Yandex Direct.
Keyword planner
This tool uses search query statistics from wordstat.yandex.com to help you select and expand your set of keywords.
Image ads
The new Direct Commander fully supports working with image ads based on creatives uploaded from a computer or the internet, including creating image ads and replacing the creatives in them.
Please note: for image ads based on creatives made in Ad Builder, you can only change the state (start, stop, submit for moderation, etc.) and edit the link.
Retargeting and interests
The new Direct Commander has a separate tab with retargeting lists. You can add them to or remove them from an ad group, edit their bid and priority, start and stop serving ads for them, import them from a file or export them to a file.
You can create retargeting lists in the web interface.
Replicate and duplicate
In the new Direct Commander, you can replicate and duplicate not only ads but also keywords and ad groups.
Child objects can be copied and pasted into multiple parent objects at once. This means that you can propagate keywords into multiple ad groups. Learn more
You also can duplicate child objects in the source parent objects. Learn more
Autotargeting setup
In the new Direct Commander, it's easy to add autotargeting to multiple ad groups at once.
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