---
metadata:
  - name: generator
    content: Diplodoc Platform v5.55.2
alternate:
  - https://yandex.com/support/direct-commander-new/en/campaigns/group-script.md
  - https://yandex.com/support/direct-commander-new/ru/campaigns/group-script.md
  - href: en/campaigns/group-script.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/direct-commander-new/en/llms.txt

# Group scenario

In Direct Commander, you can set up group scenarios to choose who will see your ads.
   - **All interested audience**: The campaign will reach everyone who could be interested in your product or service.
   - **New customers** (for online stores) or **New audience** (for other businesses): The campaign will target users who have never made a purchase or generated a conversion on your site. This way, you'll attract only new customers.

Learn more about [group scenarios](https://yandex.ru/support/direct/en/impression-criteria/group-script) in Yandex Direct Help.

<!-- source: en/_includes/editing/inspector/id-inspector/download-multiple-campaign-warning.md -->
{% note tip %}

Before making any changes, [download](https://yandex.com/support/direct-commander-new/en/general/download.md#sync-campaign) up-to-date campaign data from the server.

{% endnote %}
<!-- endsource: en/_includes/editing/inspector/id-inspector/download-multiple-campaign-warning.md -->

To set up a group scenario:

1. On the **Ad groups** tab, select one or [multiple](https://yandex.com/support/direct-commander-new/en/getting-started/multiple-choice.md) ad groups.

2. In the Inspector's **Group scenario** field, select the scenario from the drop-down list.

3. For the **New customers** (**New audience**) scenario, add a segment with your existing audience, and Yandex Direct will exclude it and serve ads only to the new audience.

   {% note info %}

    In Direct Commander, you can choose one of the existing audience segments. To create a new segment, use the Yandex Direct web interface.

    {% endnote %}

1. <!-- source: en/_includes/editing/inspector/id-campaigns/save.md -->
   Press **Ctrl** + **S** (**Cmd ⌘** + **S** on MacOS) or click the **Save** button at the bottom of Inspector. 
   <!-- endsource: en/_includes/editing/inspector/id-campaigns/save.md -->


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