Group scenario

In Direct Commander, you can set up group scenarios to choose who will see your ads.

• All interested audience: The campaign will reach everyone who could be interested in your product or service.
• New customers (for online stores) or New audience (for other businesses): The campaign will target users who have never made a purchase or generated a conversion on your site. This way, you'll attract only new customers.

Learn more about group scenarios in Yandex Direct Help.

To set up a group scenario:

1. On the Ad groups tab, select one or multiple ad groups.

2. In the Inspector's Group scenario field, select the scenario from the drop-down list.

3. For the New customers (New audience) scenario, add a segment with your existing audience, and Yandex Direct will exclude it and serve ads only to the new audience.

   Note

   In Direct Commander, you can choose one of the existing audience segments. To create a new segment, use the Yandex Direct web interface.

4. Press Ctrl + S (Cmd ⌘ + S on MacOS) or click the Save button at the bottom of Inspector.