How to use images
In Direct Commander, you can add, replace, or delete an image from several ads at once, even from those belonging to different ad groups or campaigns.
Allowed image formats: JPG, PNG, GIF.
Acceptable image sizes:
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When the aspect ratio is from 1:1 to 3:4/4:3 — from 450 to 5000 pixels each side.
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When the aspect ratio is 16:9, image size must be between 1080 × 607 and 5000 × 2812 pixels.
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Maximum file size is 10 MB.
Learn more about images in ads in Yandex Direct Help.
For combinatorial ads, the maximum number of images is 5. Learn more about combinatorial ads in Yandex Direct Help.
To build a creative, you can use HTML5 banners or image files. Ad creatives uploaded from a computer or the internet must meet the following requirements:
Maximum file size: 512 KB.
Allowed formats:
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ZIP (for HTML5 banners).
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JPG, PNG, or GIF (for image creatives).
Acceptable image sizes:
The size of an HTML5 banner must exactly match the size of the ad unit (see the table). The size of an image creative in pixels can be two or three times larger.
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Size of an ad unit in pixels |
Recommended sizes of image creatives served on screens with a high pixel density |
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240 × 400 |
480 × 800 or 720 × 1200 |
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300 × 250 |
600 × 500 or 900 × 750 |
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300 × 500 |
600 × 1000 or 900 × 1500 |
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300 × 600 |
600 × 1200 or 900 × 1800 |
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320 × 50 |
640 × 100 or 960 × 150 |
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320 × 100 |
640 × 200 or 960 × 300 |
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320 × 480 |
640 × 960 or 960 × 1440 |
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336 × 280 |
672 × 560 or 1008 × 840 |
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480 × 320 |
960 × 640 or 1440 × 960 |
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728 × 90 |
1456 × 180 or 2184 × 270 |
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970 × 250 |
1940 × 500 or 2910 × 750 |
Note
For graphical ads based on creatives made in Ad Builder, working with images is not supported.
Learn more about image ads in Yandex Direct Help.
Tip
Before making any changes, download up-to-date campaign data from the server.
To manage images:
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On the Campaigns tab, select a single campaign or multiple campaigns.
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On the Ad groups tab, select one or multiple ad groups.
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On the Ads tab, select one or more ads where you want to add, replace, or delete an image.
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Click the Images button.
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If you've selected image ads along with Text & Image and combinatorial ads, you need to work with them separately. In the Images window, go to Text & Image, Image, or Combinatorialβ.
Ads can be divided into multiple subsets: ads with an identical image and ads without images. Select one or several subsets.
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Choose an action: upload an image from your computer or the internet, select a previously uploaded image, or delete an image.
When uploading an image for a Text & Image or combinatorial ad (except GIF), you can select a standard aspect ratio (from 1:1 to 4:3 or 3:4) or widescreen aspect ratio (16:9) and crop the image. Only widescreen images are available for Ads for Mobile Apps campaigns.
If the image is already cropped to the desired format, disable Cropping needed. The system will check the image and, if it meets the requirements, save it. Make sure to specify names for images uploaded from the internet. The Cropping needed option is not reset when you restart Direct Commander.
You can't delete images from the image ads already uploaded to the server. You can only replace an image with a same-size image.
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When you have finished working with images, click Apply in the Images window.
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