How to find and replace text

The find and replace tool lets you quickly edit multiple objects at once.

Example: replace text and a link in multiple ads: You can create a copy of an ad campaign for another region, and then replace the ad text, like substitute "in London" with "in New York", and change the "london.domain.com" link to "ny.domain.com".
Example: add UTM tags to ad links: You can select all ads and append UTM tags to all links.

Tip. Before making any changes, download up-to-date campaign data from the server.

Options for replacing

You can replace text in all objects on the tab or pre-selected objects only.
You can choose fields for replacement.
The new text can replace a found text or be added before or after it.

You can edit without searching for a text. To do this, select “All values” instead of “Search”. The new fragment can replace the previous field value or be added to the beginning or end of the value.
Search can be case-sensitive or case-insensitive.
You can use wildcards in your search criteria: ? — any single character; * — any number of any characters (including no characters).
For example, s?ay can be matched by stay, and s*ay can be matched by say, stay, or sunday.

To replace text in the campaign fields:

Go to the Campaigns tab. To replace text in some campaigns rather than all campaigns, select campaigns.
Click the Replace button or press Ctrl + R (Cmd ⌘ + R on MacOS).
In the Replace in campaigns window, specify the replacement parameters and click Apply.

To replace text in the ad group fields:

On the Campaigns tab, select a single campaign or multiple campaigns containing relevant ad groups.
Go to the Ad groups tab. To replace text in some ad groups rather than all ad groups, select the ad groups you need.
Click the Replace button or press Ctrl + R (Cmd ⌘ + R on MacOS).
In the Replace in groups window, specify the replacement parameters and click Apply.

To replace text in ads:

On the Campaigns tab, select a single campaign or multiple campaigns containing relevant ads.
On the Ad groups tab, select an ad group or multiple ad groups.
Go to the Ads tab. To replace text in some ads rather than all ads, select the ads you need.
Click the Replace button or press Ctrl + R (Cmd ⌘ + R on MacOS).
In the Replace in ads window, specify the replacement parameters and click Apply.

To replace text in keywords and autotargetings:

On the Campaigns tab, select a single campaign or multiple campaigns containing the keywords and autotargetings you need.
On the Ad groups tab, select an ad group or multiple ad groups.
Go to the Keywords tab. To replace text in some keywords and autotargetings rather than all of them, select the keywords and autotargetings you need.
Click the Edit button and select Replace from the menu or press Ctrl + R (Cmd ⌘ + R on macOS).
In the Replace in keywords window, specify the replacement parameters and click Apply.