Import campaigns from file or clipboard

You can import ad campaigns from files in tabular formats: XLSX, XLS, CSV, or TXT. For more information, see File format and field population rules.

Create a new campaign

To create a new campaign or multiple campaigns based on data from a file:

  1. (for agencies only) On the Clients tab, select the client whose campaign you are creating.
    1. On the Campaigns tab, click Import.
    2. Select a file.
  2. In the File import or Import from clipboard window, check that the data has been recognized correctly. For CSV format, select the field delimiter.
  3. Click Create new campaign.
  4. Make sure that the campaigns are ready to be uploaded to the server (they are marked with the icon).

    The icon means that your campaign contains errors: not all required parameters are set or values of some parameters are invalid, or ad groups contain errors. Hover on to find out where the error is. Learn more

  5. Check bids for keywords.
  6. Upload the campaigns you have created to the Yandex.Direct server.

Import to selected campaign

When you import data to a selected campaign, new ad groups, ads, and keywords are created. Existing objects are not changed.

To add data from a file to a selected campaign:

  1. On the Campaigns tab, select the campaign to add data to.
  2. If the campaign data has not yet been downloaded from the server, click Download and select the Main data (fast) option.
    1. On the Campaigns tab, click Import.
    2. Select a file.
  3. In the File import or Import from clipboard window, check that the data has been recognized correctly. For CSV format, select the field delimiter.
  4. Click Import into selected campaign.
  5. Check that the campaign is ready to be uploaded to the server (it is marked with the icon).

    The icon indicates that the campaign's ad groups contain errors. Hover on to find out where the error is. Learn more

  6. Check bids for keywords.
  7. Upload the created campaign to the Yandex.Direct server.

Import to source campaign

Use import to the source campaign to edit your campaigns using files:

  1. Export a campaign or multiple campaigns to a file.
    Attention. When exporting the data, select the Archived data option.
  2. Make changes.

    Do not delete or edit object IDs, otherwise the existing objects will be deleted.

  3. Import the changed data to the source campaigns.

Direct Commander data will be updated with the file data:

  • Objects missing in the file will be deleted in Direct Commander.
  • Objects edited in the file will be changed in Direct Commander. If a column is missing from the file, the applicable field in the Direct Commander objects will not change. Campaign type, ad type, currency, “Mobile ad” attribute, ad status and keyword status are ignored.
  • Objects added to the file will be added to Direct Commander.

To import data from a file to the source campaigns:

  1. (agencies only) On the Clients tab, select the client you want to update campaigns for.
    1. On the Campaigns tab, click Import.
    2. Select a file.
  2. In the File import or Import from clipboard window, check that the data has been recognized correctly. For CSV format, select the field delimiter.
  3. Click the Import to source campaign and overwrite button.
  4. Confirm your changes.
  5. Make sure that the campaigns are ready to be uploaded to the server (they are marked with the icon).

    The icon indicates that the campaign's ad groups contain errors. Hover on to find out where the error is. Learn more

  6. Upload the campaigns you have created to the Yandex.Direct server.