Zen is the Yandex personal recommendation service. It selects news articles, blog posts, and other publications that you may find interesting. The selection is based on your browsing history and stated preferences.
Recommendations start appearing in your browser once there's enough material to analyze and base selections on. Recommendations are displayed as cards under Tableau when you open a new tab. To see all your recommendations, scroll the feed with the pictures down.
In the menu that opens, let Zen know your preference regarding this recommendation: