Yandex.Zen recommendations

Zen is the Yandex personal recommendation service. It selects news articles, blog posts, and other publications that you may find interesting. The selection is based on your browsing history and stated preferences.

  1. How Yandex.Zen looks
  2. Sign in to Yandex
  3. Customize your recommendations feed
  4. Country and language settings for posts
  5. Disable the recommendations feed

How Yandex.Zen looks

Tip. Yandex.Zen is integrated with the lite, mobile, anddesktop versions of Yandex Browser. If you read Yandex.Zen on different devices, sync your recommendation feeds. In this case, Yandex.Zen will make better recommendations because it will take the sites you visit on all your devices into account. Read more about syncing Zen across all your devices in the Yandex.Zen Help.

Recommended articles show up on your screen as a vertical feed. The headline of the first recommendation appears at the bottom of your screen when you open a new tab. Swipe up on the headline to view the rest of the feed.

If you want to read a recommended post, tap it in the feed, and it will open in a new tab.

To go back to your recommendations feed, press Back on your smartphone.

Sign in to Yandex

Sign in to your Yandex account so that Zen can select publications that will interest you. Zen will then start collecting information about the websites you visit and posts you want to see in the feed. If you don't log in, Zen will recommend content without taking into account your interests and the feed will not be very useful.

If you read Zen on different devices or in different applications, log in to the Yandex account wherever you use Zen. This will allow Zen to follow your viewing history, subscriptions, and preferences from all devices. It will significantly improve the feed quality.

Note. Log in with the same account on all devices and in all apps.

To log in:

  1. Open the Yandex site.
  2. Tap Log in in the upper right corner of the page.
  3. Enter your username and password. If you are not registered on Yandex, tap Register and fill out the account information.

Customize your recommendations feed

Zen analyzes what you read on the internet and adjusts the content of the recommendations feed to your interests. This takes time. If you want to adjust the feed to your interests faster:

Rate feed posts

  • If you like a post, tap the icon at the bottom of the recommendation and Zen will recommend more posts like this one.
  • If do not you like a post, tap the icon at the bottom of the recommendation and Zen will recommend fewer posts like this one.

Block channels and sources

Zen recommends posts created in two ways:

  • The author creates a Zen channel and posts content on it.
  • The author posts in a source: on their website or in an RSS feed.

If you want to block a channel or source that you do not want to see posts from on the Zen feed:

  1. Find this recommendation in the feed.
  2. Tap the icon in the bottom right corner of the recommendation.
  3. Tap the Block source button.

Subscribe to channels

  1. Open any post in the channel you are interested in.
  2. Tap the icon in the upper right corner of the page or scroll down the post and then up. Tap the Subscribe button that appears.

Posts from this channel will appear in the recommendations feed more often. However, not all the channel's posts will appear in your feed, because Zen's algorithms will continue to filter them according to your interests.

To unfollow a channel:

  1. Open any post from the channel.
  2. Tap the icon in the top right corner of the page.

Zen will recommend this channel less often.

Edit the list of sources

Note. If you add a site to the list of interesting sites, it does not mean that you have subscribed to it. After you add it, Zen begins to show similar posts from other sites and also filters out posts that may not interest you.
Add a source to your blocked list
  1. Go to Yandex.Zen using yourYandex account.
  2. Tap  → Blocked sources in the top-left corner of the page.
  3. Tap the icon in the search bar.
  4. In the list that appears, tap the icon to the right of the sources you want to block. Zen will stop recommending them.

If you want to remove a source from the block list, tap the icon to the right of it. Zen will resume recommending posts from this source.

Add a source to your liked list
  1. Go to Yandex.Zen using yourYandex account.
  2. Tap  → Liked sources in the top left corner of the page.
  3. Tap the icon in the search bar.
  4. In the list that appears, tap the icon to the right of the sources you want to see in the Zen feed. Zen will recommend them more often.

If you want to remove a source from the list of your interesting sources, tap the icon to the right of it. Zen will recommend them less often.

Country and language settings for posts

Lists of channels in the feed and the language of posts differ in different countries. By default, Zen determines the country and language from the device settings. You can change them manually:

  1. Go to Yandex.Zen using yourYandex account.
  2. Tap  → Country and language for content in the upper left corner of the page.
  3. In the Country field select the country you would like to receive posts from.
  4. Select the languages for posts in your feed. The set of available languages depends on the country you select.

Disable the recommendations feed

  1. On the right side of the SmartBox, tap .
  2. Tap the icon.
  3. Disable the Show recommendations feed option.