Ad blocking

Which ads are considered intrusive?

Mobile Yandex.Browser filters out intrusive ad formats, following the recommendations of IAB Russia. IAB Russia works out criteria for high-quality advertising and contributes to the development of interactive advertising based on users' interests and interaction with them.

  • Full-screen banners that appear immediately after the page loads. After a countdown, it can be closed by the user or closes automatically.
  • Full-screen banners that appears after some amount of time spent on the website. May be closed immediately or after a countdown.
  • Advertising video with sound in the website content. Sound turns on automatically.

To learn more about the recommendations the browser used to filter ads, see the presentation of the Industrial Committee of IAB Russia for improving advertising. Recommendations have been prepared according to the study on Russian users' attitude to online advertising.

Which ads are considered offensive

  • Erotic and pornographic ads

    Banners with erotic or pornographic images or ads for "adult" websites. These ads are blocked on all websites except those where they match the website’s subject. Users may, however, tell Antishock to allow such advertising (see Allow erotic ads).

  • Aggressive and offensive ads

    Banners with graphic images of various disasters and survivors of violence, creepy characters from horror movies, worms and parasites, displays of various diseases and deformities, infected organs and ulcers and grossly obese people. Close-up drawings and photos of private parts and childbirth. Ads with messages about the death of celebrities or predicting the end of the world.

  • Intrusive and annoying ads

    Animated flash banners. Windows and tabs with ads that pop up when you click on a video, a blank space on a page or when you try to close the ad.

  • Ads related to SMS fraud

    Banners that advertise websites related to SMS fraud. Banners faking messages from social media. Banners promising to award you lottery winnings, prizes for being the Nth visitor to a website, access to a declassified database of personal information (or the ability to delete your information from it), fortune telling, etc.

  • Suspicious banners

    Banners with bogus messages about your computer being infected or updates for installed programs; banners faking dialog boxs and other browser interface elements. Banners that promise large pay-outs without indicating for what. Suspicious ads offering treatment for diseases, rejuvenation and weight loss without indicating the medications, treatment method or clinic. Banners advertising celebrity diets, especially if they contain compromising images.

Report an ad

If you see a disruptive or inappropriate ad on a page, you can report it. To do this, tap  → Ad blocking → Report this ad.

The report about the ad will be sent to Yandex. If there are many similar complaints, the ad source may be blocked for all users.

Enable ads on a website

  1. Tap the connection status icon in the SmartBox.
  2. Disable Ad blocking.

Deactivate ad blocking

To stop filtering out offensive or intrusive ads:

  1. Tap the connection status icon in the SmartBox.
  2. Disable Ad blocking.