Yandex Zen

Zen is the Yandex personal recommendation service. It selects news, blog posts, and other online publications that may be of interest to you. The selection is based on your browsing history and stated preferences.

  1. What is Yandex Zen?
  2. Logging in and synchronizing with other devices
  3. Customize your recommendations feed
  4. Country and language settings for posts
  5. Turn off the recommendations feed

What is Yandex Zen?

Note. Yandex Zen is integrated in both the mobile and desktop versions of Yandex.Browser. Read the Zen article in Help to find out how to set up or disable Zen in your desktop browser.

Recommendations are displayed as cards under Tableau when you open a new tab. To see all your recommendations, scroll the feed with the pictures down.

If you want to read a recommended post, tap it in the feed, and it will open in a new tab.

In order to go back to the recommendation feed, tap the Zen link to the left of the SmartBox.

Note. You can add a Zen feed to the Android notification bar (to open the notification bar, on most devices you need to swipe down from the top edge of the screen). To do this, go to Settings and enable Show Zen in notifications bar in Notifications.

Logging in and synchronizing with other devices

Log in to your Yandex account to allow Zen to select content that interests you. Zen will then start collecting information about the websites you visit and posts you want to see in the feed. If you don't log in, Zen will recommend content without taking into account your interests and the feed will not be very useful.

If you read Zen on different devices or in different applications, log in to the Yandex account wherever you use Zen. This will allow Zen to follow your viewing history, subscriptions, and preferences from all devices. It will significantly improve the feed quality.

Note. Log in with the same account on all devices and in all apps.

To log in:

  1. Open Yandex.
  2. Tap Log in in the upper right corner of the page.
  3. Enter your username and password. If you are not registered on Yandex, tap Register and fill out the account information.

Customize your recommendations feed

Zen analyzes what you read on the internet and adjusts the content of the recommendations feed to your interests. This takes time. If you want to adjust the feed to your interests faster:

Rate feed posts

  • If you like a post, tap the icon at the bottom of the recommendation and Zen will recommend more posts like this one.
  • If do not you like a post, tap the icon at the bottom of the recommendation and Zen will recommend fewer posts like this one.

Block channels and sources

Zen recommends posts created in two ways:

  • The author creates a Zen channel and posts content on it.
  • The author posts in a source: on their website or in an RSS feed.

If you want to block a channel or source that you do not want to see posts from on the Zen feed:

  1. Find this recommendation in the feed.
  2. Tap the icon in the bottom right corner of the recommendation.
  3. Tap the Block source button.

Subscribe to channels

  1. Open any post in the channel you are interested in.
  2. Tap the icon in the upper right corner of the page or scroll down the post and then up. Tap the Subscribe button that appears.

Posts from this channel will appear in the recommendations feed more often. However, not all the channel's posts will appear in your feed, because Zen's algorithms will continue to filter them according to your interests.

To unfollow a channel:

  1. Open any post from the channel.
  2. Tap the icon in the top right corner of the page.

Zen will recommend this channel less often.

Edit the list of sources

Note. If you add a site to the list of interesting sites, it does not mean that you have subscribed to it. After you add it, Zen begins to show similar posts from other sites and also filters out posts that may not interest you.
Add a source to your blocked list
  1. Log in to Zen using your Yandex account.
  2. Tap  → Blocked sources in the top left corner of the page.
  3. Tap the icon in the search bar.
  4. In the list that appears, tap the icon to the right of the sources you want to block. Zen will stop recommending them.

If you want to remove a source from the block list, tap the icon to the right of it. Zen will resume recommending posts from this source.

Add a source to your liked list
  1. Log in to Zen using your Yandex account.
  2. Tap   → Liked sources in the top left corner of the page.
  3. Tap the icon in the search bar.
  4. In the list that appears, tap the icon to the right of the sources you want to see in the Zen feed. Zen will recommend them more often.

If you want to remove a source from the list of your interesting sources, tap the icon to the right of it. Zen will recommend them less often.

Country and language settings for posts

Lists of channels in the feed and the language of posts differ in different countries. By default, Zen determines the country and language from the device settings. You can change them manually:

  1. Log in to Zen using your Yandex account.
  2. Tap  → Country and language for content in the upper left corner of the page.
  3. In the Country field select the country you would like to receive posts from.
  4. Select the languages for posts in your feed. The set of available languages depends on the country you select.

Turn off the recommendations feed

  1. Tap   → Settings.
  2. Choose Settings.
  3. Go to Yandex.Zen.
  4. Disable Show recommendations feed.