Audience

Similar users segment

To create a similar users segment, you must use one of your own existing segments. You cannot create a similar users segment based on segments that other Yandex.Audience users have given you access to.

Click Create segment and choose Derivative segmentSimilar segment. Alternatively, click in the row for the source segment and choose Similar users segment. Enter the name for your new segment and which original segment to use.

Yandex.Audience selects users with similar interests and internet behavior based on the user data from your original segment. Users from your original segment will not end up in the new segment.

Next, decide how similar the users in your new segment must be to the users in the original segment. Please note that the more specific your matching conditions are between users in the segment you create and the original segment, the fewer contacts will be added to the created segment.

The segment you create will be assigned the “Processing” status. The processing time varies on your selected settings and cannot be less than two hours.

If more than 1000 such contacts are found, the segment status will change to “Finished”. Now you can use this segment to set up your ad campaign.