Audience

Creating a segment

Yandex.Audience creates segments based on either your data files or existing segments. If you create a segment from a file, Yandex.Audience will find the particular users whose data matches what is in your file. If you want to find potential customers, create a segment of similar users based on one of your segments. Cookies from the mobile apps and browsers on these users' various devices will be added to the segment.

Data-based segment

First prepare a file containing the data you wish to use. This file can contain email addresses, mobile phone numbers, or mobile device IDs. The file must have at least 1000 data strings and must meet the file requirements. If you have security concerns, the data in your file can be hashed (md5). In this case, every data string needs to be hashed separately.

Open Yandex.Audience and click Create segment. Enter the name for the segment, choose its data type, and then select the file you've prepared. If the data in your file is hashed, check the box marked Hashed data. Check the box to confirm that you agree to the Terms of Service and click Create segment.

The segment you create will be assigned the “Processing” status. Processing can take up to thirty minutes.

In this time, Yandex.Audience will find matches between the data in your file and all of Yandex's accumulated data. For example, Yandex.Audience can identify your client as a user of one of Yandex's services or a visitor to a Yandex Advertising Network site based on their email address.

If more than 1000 such contacts are found, the segment status will change to “Finished”. Then you can use this segment to set up your ad campaign.

Since an individual can use several different devices and browsers (for example, at home and at work), the number of newly-found contacts and the new segment coverage may not be equal.

Similar users segment

Creating a similar users segment can only be done using one of your own existing segments. You cannot create a similar users segment based on segments that other Yandex.Audience users have given you access to.

Yandex.Audience selects users with similar interests and internet behavior based on the user data from your original segment. Users from your original segment will not end up in the new segment.

To create a similar users segment, click Create segment or click in the row next to the original segment and select “Similar users segment”. Enter the name for your new segment and which original segment to use.

Next, decide how similar the users in your new segment must be to the users in the original segment. Please note that the more specific your matching conditions are between users in the segment you create and the orginal segment, the fewer contacts will be added to the created segment.

The segment you create will be assigned the “Processing” status. The processing time varies on your selected settings and cannot be less than two hours.

If more than 1000 such contacts are found, the segment status will change to “Finished”. Then you can use this segment to set up your ad campaign.