Pixel-based segments

You can create a segment based on a pixel. In the Segments tab, click the Create segment button and choose Based on Yandex data → Yandex.Audience pixel. Enter the name of the segment and choose the pixel.

Specify a period from 1 to 90 days. The segment will include anonymous IDs of the users who viewed promotion materials containing the pixel during the specified time. Additionally, you can specify how many times the user has to view promotion materials during the specified period.

For example, to select the users who viewed your media banner at least 3 times over the last 30 days, create the following segment:

At this point, the segment's status will be “Processing”. Processing can take up to 2 hours. If the audience coverage is at least 1000 anonymous IDs, the segment's status changes to “Finished”. You can now use it to configure your ads.