Segments based on Yandex.Metrica data
Yandex.Metrica is a web analytics service for sites. To work with Yandex.Metrica, you need to create a tag — a special code embedded on all site pages. It passes information about the site, its users, and site events to Yandex.Metrica.
In Yandex.Metrica, go to Add goal. Enter the goal name and the conditions for completing it.and click
In Yandex.Metrica, go to any report and set filters for sessions and people. Clickand specify the name of the segment.
You can create a segment in Yandex.Audience based on the data from your tag or from a tag you have editing guest access to.
In the Segments tab, click the Create segment button and choose . Enter the name, the tag and the criteria for selecting users. Note that the segment is based on data from the past 90 days.
The segment will have the “Processing” status. Processing can take up to two hours. If the audience coverage is at least 100 anonymous IDs, the segment's status changes to “Finished”. You can now use it to configure your ads.
If access to the tag is revoked or changed to read-only guest access, the segment's status changes to “Inactive” and the ads in it aren't served.