Segment based on Yandex.Metrica data

Yandex.Metrica is a web analytics service for sites. To work with Yandex.Metrica, you need to create a — a special code snippet that you embed on all your site pages. It passes the information about the site, site events and users to the service.

In Yandex.Metrica, you can set and . Use the goals to track specific user actions on your site, such as when the user opens a promotion page, puts discounted items in the basket, or proceeds to check out. Segments describe the users' characteristics: how the user got to the site (from social networks or Yandex search), what device the user viewed the site on (a mobile phone or a desktop computer), and the gender and age of the user.
How to create a "viewing the discounts page" goal

In Yandex.Metrica, go to Settings → Goals and click Add goal. Enter the goal name and the conditions for completing it.

How to create a segment for traffic from social networks

In Yandex.Metrica, go to any report and set filters for sessions and people. Click Segment → Save as and specify the name of the segment.

You can create a segment in Yandex.Audience based on the data from your tag or from a tag you have editing to.

In the Segments tab, click the Create segment button and choose Based on Yandex data → Yandex.Metrica. Enter the name, the tag and the criteria for selecting users. Note that the segment is based on the data for the past 90 days.

The created segment gets the “Processing” status. Processing can take up to two hours. If the audience coverage is at least 1,000 anonymous IDs, the segment gets the “Finished” status. Now you can use it to configure your ads.

If access to the tag is revoked or changed to read-only guest access, the segment gets the “Not active” status and the ads in it aren't shown.