Segments based on DMP data

in Yandex.Audience, you can create segments based on data delivered by data providers (DMP — Data Management Platforms). They store user data and segment it by category, age, interests, services used, and more.

In the Segments tab, click Create segment and choose Based on external data → Data providers (DMP). In the list that appears, you will see public segments and segments to which you have been granted access by data providers. You will also see the cost per thousand impressions (CPM) for public segments. DMP-provided segments are free. For detailed information about the segments, contact the DMPs that provide them.

To find a segment in the list, enter the its name in the search bar. You can also filter segments by cost (CPM) in the selected currency and by coverage. Check the box next to the segment you want to add. Please note that when you select a group of segments, all segments nested within that group will be added.

You can use segments based on DMP data when configuring ads in ADFOX. In Yandex.Direct, you can use only free segments that DMPs have granted you access to.

If a segment has been disabled or deleted by the data provider, it will receive the corresponding status and will be unavailable for use in new ad campaigns. After 30 days from the moment a segment has been disabled or removed, advertising campaigns that use this segment will be suspended. If access to a segment is revoked, it will be displayed with the “Error” status.