Working with segments

With Yandex.Audience you can:

Yandex.Audience segments can be used for configuring ad campaigns in Yandex.Direct, .

Prepared segments are periodically updated. New anonymous IDs are automatically added to them and old ones are removed. This is so that segments only contain anonymous IDs that were active in the last 30 days. The ID becomes active when a user uses an app or browser. Users may change browsers, reinstall apps and even change devices. This means that segment coverage can vary over time.
Note. The segment coverage is recalculated only when the segment (or a look-alike segment based on it) is used in ad campaigns in Yandex.Direct, Yandex.Display or ADFOX.

Segments can have different statuses.

Status What it means
“Processing”

Yandex.Audience is looking for anonymous user IDs based on the source data segment. Processing takes no more than two hours.

“Finished”

The segment is processed and ready for use.

“Insufficient data”

Less than 1000 anonymous IDs have been found. Segment will not be automatically updated, and it cannot be used for configuring ads.

Try recalculating the segment or increasing the amount of source data and generating the segment again.

“Too much data”

Too many anonymous IDs have been found. Segment will not be automatically updated, and it cannot be used for configuring ads.

Try recalculating the segment or reducing the amount of source data and generating the segment again.

“Inactive”

The owner of a Yandex.Metrica tag or AppMetrica app has restricted or changed access rights.

Request guest access to edit segments from the segment owner, or guest access from the app owner.