Pixel is a tool to work with your media advertising audience. Pixel collects anonymous IDs of the users who have seen your banners. Use this data to configure targeting in Yandex.Direct with the pixel-based segment. For example, you can show ads about your store's special offers to the users who have viewed the main page banner this month.

You can embed a pixel in advertisements that are served not only in the Yandex Advertising Network, but other advertising networks as well.

Creating and installing Pixel

In Yandex.Audience, in the Pixels tab, click the Create pixel button and enter a name. The pixel code is generated.

In order for a pixel to start collecting anonymous cookies from users, insert its code into an ad by using Yandex.Direct. You can place the same pixel in any number of banners.

  1. In Yandex.Audience, in the pixel row, click the button and copy the pixel code.
  2. In Yandex.Direct, start creating or editing an ad group in a media campaign.
  3. Choose an ad. In the Yandex.Audience pixel field, insert the copied code.

Managing the pixel

To manage your pixels, click . You can create a pixel-based segment, rename or delete a pixel. Deleting is only possible if you delete all segments based on the pixel.

The pixel row shows its coverage in 7, 30, and 90 days. The pixel coverage value is regularly and automatically updated if the pixel-based segment is used by at least one advertising campaign in Yandex.Direct. Otherwise, the pixel reach is not recalculated.

To view or copy the pixel code, click in the row.

You can't grant access to the pixel for another user. You can use only your own pixels to create segments.