The pixel is a tool for working with your media advertising audience. The pixel collects anonymous IDs of the users who have seen your banners. Use this data to define your targeting criteria in Yandex.Direct or with a pixel-based segment. For example, you can show ads about your store's special offers to the users who have viewed the main page banner this month.

You can embed a pixel in ads that are served in the Yandex Advertising Network, and in other ad networks, as well.

    Creating and installing the pixel

    In Yandex.Audience, in the Pixels tab, click the Create pixel button and enter a name. The pixel code is generated.

    For the pixel to start collecting anonymous user IDs, install its code in the banner using Yandex.Display or Yandex.Direct. You can place the same pixel in any number of banners.

    Note. You can install pixels only on some types of banners.
    1. In Yandex.Audience, in the pixel row, click the button and copy the pixel code.
    2. In Yandex.Display, choose the ad and click .
    3. In the Yandex.Audience pixel field, insert the copied code. If the ad properties don't have this field, the pixel can't be installed. Try choosing a banner of another type.

    Managing the pixel

    To manage your pixels, click . You can create a pixel-based segment, rename or delete a pixel. Deleting is only possible if you delete all segments based on the pixel.

    The pixel row shows its coverage in 7, 30 and 90 days. A pixel is updated regularly and automatically, so the coverage is always up-to-date.

    To view or copy the pixel code, click in the row.

    You can't grant access to the pixel for another user. You can only use your own pixels to create segments.