Yandex.Audience is a service that allows you to use your own target audience data, as well as Yandex and DMP data to configure ad campaigns in Yandex.Direct and ADFOX.

The service is easy to use. In Yandex.Audience, you can:

Create segments based on your data

Upload data from your CRM to Yandex.Audience to serve ads to your customers.

Find potential customers with the Look-alike technology

Find users who are similar to your existing customers in terms of their interests and behavior on the internet.

Manage the audience of your site or app

To serve ads to people who visited your site or installed your mobile app, create a segment based on Yandex.Metrica or AppMetrica data.

Select audience by their location

Attract customers who are currently near your location or frequently spend time in the area. To do this, use Yandex location data to create segments.

Manage your media advertising audience

Create pixel-based segments and target your ads at people who have seen your media banner or video.

Use data provider segments

Create segments based on DMP data and use them to configure ad settings in ADFOX.

View segment statistics

Learn how users are distributed across gender, age, city and device type. You can also see the extent of similarity among users, their interests, and their lifestyle.

Grant access to your segments to other Yandex accounts

You can use the same segment to configure advertising in your Yandex.Direct accounts. Learn more about access control.

Yandex.Audience has an API you can use to manage your segments and access permissions.