Yandex.Audience

Yandex.Audience is a service that lets you use your own target-audience data and data from Yandex and from DMP data providers to set up ad campaigns in Yandex.Direct and Yandex.Display (in Russian).

It's easy to use Yandex.Audience. Using this service, you can:

Create audience segments using your own data

Upload CRM data to Yandex.Audience and serve ads to your own customers.

Find new customers with Look-alike technology

Find users similar to your customers in terms of interests and behavior online.

Use the audience of a site or app

Create segments based on Yandex.Metrica or AppMetrica data and serve ads to those who visited your site or installed a mobile app.

Select an audience based on location

Attract customers who live nearby or frequently visit a particular address. Simply create segments based on Yandex location data.

Work with the audience of your media ads

Create segments based on tracking pixels and serve ads targeted at those users who saw your media or video ad.

Use data provider segments

Create segments based on data providers (DMP) and use them for configuring ads in Yandex.Display.

View segment statistics

Find out the distribution of users by gender, age, city and device type as well as how many users in a segment are similar to one another, what they are interested in and what kind of lifestyle they lead.

Grant access to your segments to other Yandex accounts

Use one segment to configure ads in your accounts in Yandex.Direct and Yandex.Display. Learn more about managing access to segments.

Yandex.Audience has an API that lets you manage your segments and access to them.