Yandex Audience
Yandex Audience is a service through which you can use your own target audience data as well as Yandex and DMP data to set up ad campaigns in Yandex Direct and ADFOX.
The service is easy to use. Using this service, you can:
 | Create segments based on your own data Upload CRM data to Yandex Audience and serve ads to your own customers. |  | Find potential customers using the Look-alike technology Find users similar to your customers in terms of their interests and online behavior. |
 | Manage the audience of your site or app Create segments based on Yandex Metrica or AppMetrica data and serve ads to users who visited your site or installed your mobile app. |  | Select audience by location Attract customers who live nearby or frequently visit a particular address. To do this, use Yandex location data to create segments. |
 | Manage your media ads audience Create segments based on tracking pixels and serve ads targeted at those users who saw your media or video ad. |  | Use data provider segments Create segments based on DMP data and use it to set up ads in ADFOX. |
 | View segment statistics Find out the distribution of users by gender, age, city and device type as well as how many users in a segment are similar to one another, what they are interested in and what kind of lifestyle they lead. |  | Grant access to your segments to other Yandex IDs Use one segment to set up ads in your Yandex Direct accounts. Learn more about managing access to segments. |
| Create segments based on your own data Upload CRM data to Yandex Audience and serve ads to your own customers. | | Find potential customers using the Look-alike technology Find users similar to your customers in terms of their interests and online behavior. |
| Manage the audience of your site or app Create segments based on Yandex Metrica or AppMetrica data and serve ads to users who visited your site or installed your mobile app. | | Select audience by location Attract customers who live nearby or frequently visit a particular address. To do this, use Yandex location data to create segments. |
| Manage your media ads audience Create segments based on tracking pixels and serve ads targeted at those users who saw your media or video ad. | | Use data provider segments Create segments based on DMP data and use it to set up ads in ADFOX. |
| View segment statistics Find out the distribution of users by gender, age, city and device type as well as how many users in a segment are similar to one another, what they are interested in and what kind of lifestyle they lead. | | Grant access to your segments to other Yandex IDs Use one segment to set up ads in your Yandex Direct accounts. Learn more about managing access to segments. |
Yandex.Audience has an API you can use to manage your segments and access permissions.
