File requirements

Select the type of data to be uploaded:

CRM data

Extension

CSV

Maximum size

1 GB

Encoding

UTF-8 or Windows-1251

Format

The first data string should list the field names, separated by commas. Each data string is a separate client entry. Entry fields are separated by commas.

Field values may be hashed (md5). To make sure that values are processed correctly, enable the Hashed data option when creating a segment.

The entry must contain a phone and an email field, or at least one of these fields. The remaining fields are optional.

phone

Phone number.

A string of numbers that contains the mobile phone number and country code. You cannot insert spaces or use additional symbols.

79995551111

7 (999) 555-11-11

email

Email address.

A string of Latin characters, including the @ symbol and the domain name. You cannot use uppercase letters.

mail@yandex.ru

Mail@yandex.ru

external_id

The client ID in the CRM.

Alphanumeric string without spaces or extra characters.

There are other fields that contain information about the client, such as the client's sex or date of birth.

Example of an entry without hashed values
external_id,phone,email,gender,birthdate
1,79876543210,mail@yandex.ru,M,01.01.1970
2,79012345678,example2@yandex.ru,F,01.01.1980
Example of an entry with hashed values
external_id,phone,email,gender,birthdate
1,5c5259938ed3e632bc5e3f94731090af,3c56ff8fef0f6c65b36b2d25720fe276,M,01.01.1970
2,7cea6da797b7105aee4188b6731a9006,8d2b135ba9bd88fbfbd8ececb31196d1,F,01.01.1980

Minimum number of entries

1000

Mobile device IDs

Extension

CSV or TXT

Maximum size

1 GB

Encoding

UTF-8 or Windows-1251

Entry separator

Comma
aaaaaaaa-bbbb-cccc-1111-222222222200,aaaaaaaa-bbbb-cccc-1111-222222222201
Line break
aaaaaaaa-bbbb-cccc-1111-222222222200aaaaaaaa-bbbb-cccc-1111-222222222201
Tab
aaaaaaaa-bbbb-cccc-1111-222222222200    aaaaaaaa-bbbb-cccc-1111-222222222201

Format

Android (GAID)

Lowercase alphanumeric string separated by hyphens.

aaaaaaaa-bbbb-cccc-1111-222222222200

iOS (IDFA)

Uppercase alphanumeric string separated by hyphens.

AAAAAAAAA-BBBB-CCCC-1111-222222220000

aaaaAAAAABBBBCCCC1111222222220000

The data in your file can be hashed (md5). In this case, each entry must be hashed separately.
365d99748ff0bf6ca58d68ce9931acd3
7ef0250e26312dbffe76d92669274cc4
70c45c245b14a1e098b17eba4edab55a

Minimum number of entries

1000