---
metadata:
  - name: generator
    content: Diplodoc Platform v5.54.5
alternate:
  - https://yandex.com/support/adfox/en/targeting/socdem.md
  - https://yandex.com/support/adfox/ru/targeting/socdem.md
  - href: en/targeting/socdem.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/adfox/en/llms.txt

# By demographics

Targeting by demographics is based on [audience data on gender, age, and revenue collected with Crypta technology](https://yandex.com/support/direct/en/technologies-and-services/crypta).

To enable targeting, contact your manager or [support](https://yandex.com/support/adfox/en/support/feedback.md).

Targeting by demographics is only available for commercial ad campaigns and is not available for [measuring campaigns](https://yandex.com/support/adfox/en/campaigns/measuring.md).

## Set up targeting {#settings}

Targeting is disabled by default for all campaigns, which means that the campaign will be shown to users with any gender, age, and income characteristics. You can set one or more characteristics (for example, to target by both gender and age).

To set up demographic targeting:

1. Go to **Targeting** → **Add a targeting condition** and select **By revenue**, **By sex**, or **By age**.
1. <!-- source: en/_includes/targeting/add-condition.md -->
   After making changes, click **Apply** and save the targeting criteria.
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Once this targeting is enabled, a separate report on targeted impressions will be generated.

{% note info %}

Statistics in the report are only collected during the period when targeting is enabled.

{% endnote %}

## Access to reports for advertisers {access-to-reports}

The account administrator can manage access to reports on the **Users** → **Participants** → **Advertisers** → ![](../_images/available-reports.svg) **Available reports** tab.

1. For ad campaigns:

    - Impressions and banner ad responses by gender.
    
    - Impressions and banner ad responses by age.
    
    - Impressions and banner ad responses by income.
    
1. Reports: impressions and banner ad responses using targeting by demographics.

By default, access to these reports is disabled for all advertisers in your account. So, if you need to share the report with a specific advertiser, [grant them access](https://yandex.com/support/adfox/en/settings/users/advertiser.md#access_to_reports).

With access to the report granted, advertisers can see statistics for all ad campaigns for which such targeting was enabled. There will be no such statistics for other campaigns.

When targeting is enabled for only one flight within a multi-flight campaign (NEW), the report will appear for that flight only, and the campaign report will include data for that flight alone.


<!-- source: en/_includes/feedback.md -->
## Contact support


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  <span class="button">Send an email</span> <!--текст на кнопке--> 
</a>



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