---
metadata:
  - name: generator
    content: Diplodoc Platform v5.52.0
alternate:
  - https://yandex.com/support/adfox/en/statistics/reports/monetization-reports.md
  - https://yandex.com/support/adfox/ru/statistics/reports/monetization-reports.md
  - href: en/statistics/reports/monetization-reports.md
    type: text/markdown
    title: Markdown version
  - href: ../../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/adfox/en/llms.txt

# Monetization reports

Monetization reports are available at the account and ad campaign levels.

You can see the monetization report descriptions below.

{% cut "By Google monetization" %}{#google-monetization-reports}

Google monetization report.

{% endcut %}

{% cut "By Header Bidding by monetizer" %}{#hb-monetizator-report}

[Header Bidding](https://yandex.com/support/adfox/en/monetization/hb-about.md) is a programmatic technology that you can use to directly survey multiple connected DSP platforms when a user loads a site page and select an offer with the maximum bid.

<!-- source: en/_includes/statistics/monetization-reports/hb-params.md -->
The general Header Bidding report for monetizers is a graph and table with data for the selected period broken down by every monetizer:

**Parameter** | **Description**
----- | -----
**Requests** | The number of requests sent to a specific Header Bidding monetizer.
**Bids** | The number of all monetizer bids received in response to the request.
**Rejections** | The number of rejections to participate in an auction.
**Wins** | The number of wins of monetizer bids in an auction.
**BidRate** | The ratio of the number of bids received to the number of requests.
**WinRate** | The ratio of the number of wins to the number of bids.
**Average bid, RUB/thousand impressions** | The ratio of the [average bid](*average-bid) to 1000 impressions. We recommend that you consider this parameter together with the eCPM value.
**Amount of winning bids, RUB** | The total amount of all winning bets. A deviation of up to 5% from the amount in the monetizer interface is allowed.
**eCPM, RUB** | Bid for 1000 impressions.

The data in the report is for reference purposes. You can find out the exact amount of remuneration for the selected period in the Header Bidding monetizer accounts.
<!-- endsource: en/_includes/statistics/monetization-reports/hb-params.md -->

{% endcut %}

{% cut "Header Bidding by monetizer (by site)" %}{#hb-monetizator-side-report}

Formed in the same way as the Header Bidding report for monetizers, but contains data broken down by sites. 

{% endcut %}


<!-- source: en/_includes/feedback.md -->
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[*average-bid]: The ratio of the total amount of all bids to their number.