Reports on audience indicators
With reports on audience metrics, you can track changes in the audience size, the distribution of unique users by the number of engagements with an ad campaign, as well as audience reach and how it depends on the frequency of impressions. The number of visitors is calculated by the number of unique browsers in which the ad was viewed.
A ready-made cumulative report on audience indicators consists of several graphs and a table.
In the graph, you can see:
- How the number of ad requests changed in the entire reporting period. Unique requests are displayed separately.
- How the number of click-throughs changed cumulatively for the entire reporting period. Unique click-throughs are highlighted (coverage on the date).
- Increase in requests per day.
- Increase in click-throughs per day.
- Load frequency changes.
The table covers this data and CTR data.
The daily report on audience indicators contains data for each day of the specified period: the number of ad requests, the number of unique ad requests, the total number of unique click-throughs, and the load frequency.
This report shows the distribution of a campaign's impressions by the frequency of engagements, indicating how many unique users have seen an ad once, twice, three times, or more. It can help you analyze the campaign's reach and see how many impressions come from repeat engagements.
Key metrics
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Frequency: Number of ad impressions per unique user.
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Reach in the frequency segment: Number of unique users with exactly N impressions.
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Repeat impressions: Number of impressions resulting from repeat engagements after the initial impression.
How it's calculated:
Repeat impressions = Total impressions - Unique impressions
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CTR by frequency: Ad click-through rate by the number of user engagements.
Summary
The report contains the following summary metrics:
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Total number of reached users.
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Number of repeat impressions.
Report availability levels
- Site, section, placement.
- Supercampaign, campaign, banner.
Warning
Frequency distribution reports are based on aggregated data for unique users. For campaigns with low reach (fewer than 1000 users), the distribution may be less accurate due to rounding and the redistribution of impressions between frequency ranges.
In such cases, individual values shown in the report may be inaccurate and not sum precisely to the totals. This is a limitation of statistical methods when used with small samples and doesn't reflect the actual performance of the campaign.
This report helps you assess the depth of user engagements and determine how fast their frequency increases over the course of your campaign. It's used for analyzing campaigns with high frequency, monitoring overdelivery, and making frequency capping decisions. In addition, it allows you to evaluate the quality of the campaign's reach and its compliance with advertiser requirements.
This report shows:
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The total number of unique users reached by the campaign.
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Changes in reach resulting from increases in impression frequency.
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The number of clicks for each frequency level.
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A chart with two lines visualizing the relationship between reach and clicks.
Metrics
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Frequency.
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Reach.
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Clicks.
Report availability levels
Supercampaign, campaign, banner.