---
metadata:
- name: generator
content: Diplodoc Platform v5.50.6
alternate:
- https://yandex.com/support/adfox/en/settings/users/advertiser.md
- https://yandex.com/support/adfox/ru/settings/users/advertiser.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/adfox/en/llms.txt
# Advertiser
An advertiser is the owner of ad campaigns. They have access to campaign statistics. The administrator can also grant the advertiser access to manage banners in their campaign.
Be sure to specify the advertiser when creating a campaign. If neither advertiser representatives nor ad agency representatives require access to the statistics, we recommend specifying **Default Advertiser** as the advertiser in campaign settings. The system creates this advertiser automatically.
## Creating an account {#add_advertiser}
1. In the main menu, open the tab **Users** → **Participants** → **Advertisers** and click **+ Create new**.
1. The account creation page opens. Fill out the required fields.
- **Account**
Come up with a login. You can only use Latin letters, digits, dashes, underscores, and periods. The login must contain between 1 and 32 characters.
The login must be unique within the Adfox system. If you enter a login that's already taken, a warning appears.
- **E-mail**
Specify an email address for registration. This address will receive an invitation to the Adfox interface. You register via Yandex ID.
1. If necessary, fill out the **Contact information** section. The advertiser can fill out this section by themselves once they get access to the interface.
1. Click **Add**.
The advertiser's been created. An email with a registration link is sent to the specified email address.
## Setting up rights {#access_to_reports}
{% list tabs %}
- Access to objects
By default, the advertiser has access to the following tabs in the Adfox interface:
- **Campaigns**: A list of ad campaigns where the user is assigned as the main or [additional advertiser](https://yandex.com/support/adfox/en/settings/users/additional-users.md).
- **Settings**: The advertiser's contact information and a link for password change.
- **Reports**: Statistics for all the advertiser's campaigns.
To change access settings, go to the **Users** → **Participants** → **Advertisers** tab and click **Parameters** next to the advertiser's account. A tab with these options will open:
**Option** | **Description**
--------- | ------------
**Hide the tab "Placement" on summary** | Restricts access to the **Placement** tab containing summary information about the ad campaign and banner.
**Hide the tab "Targetings" on summary** | Restricts access to the **Targeting** tab containing summary information about the ad campaign and banner.
**Hide the tab "Restrictions" on summary** | Restricts access to the **Restrictions** tab containing summary information about the ad campaign and banner.
**Access to Report Builder** | Provides access to create and edit reports.
**Hide campaign priorities** | Hides information about the level and priority of campaigns.
**Access to general reports only** | Restricts access to ad campaigns and settings, leaving only general reports available.
- Available reports
You can select the types of reports to be available to the advertiser. To do this:
1. On the **Users** → **Participants** → **Advertisers** tab, click **Available reports** next to the advertiser's account.
1. A tab with a list of reports opens. Select all the reports that the advertiser should have access to. Click **Save**.
- Campaign management
You can allow an advertiser to add, edit, or delete banners in their campaign. To do this:
1. On the **Users** → **Participants** → **Advertisers** page, click **Campaigns** next to the advertiser's account.
1. A tab with a list of the advertiser's campaigns opens. Click **Parameters** next to the name of the required campaign.
1. A tab with the campaign settings opens. Enable the option **Advertiser can edit banners** and click **Change**.
{% endlist %}
## Deleting an account {#delete_advertiser}
To delete an advertiser, open the tab **Users** → **Participants** → **Advertisers** and click **Delete** next to the advertiser's account.
If you remove an advertiser, their campaigns continue being served. If you removed the main advertiser, you'll see a warning in the campaign parameters to select the main advertiser. If the advertiser is [additional](https://yandex.com/support/adfox/en/settings/users/additional-users.md), their account is automatically removed from the list of additional advertisers.
## Contact support
Send an email