---
metadata:
  - name: generator
    content: Diplodoc Platform v5.50.6
alternate:
  - https://yandex.com/support/adfox/en/settings/account/profiles.md
  - https://yandex.com/support/adfox/ru/settings/account/profiles.md
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/adfox/en/llms.txt

# Profiles

You can use profiles to make adding campaigns easier and restrict assistants' access to placements and targeting.

If some targeting or placement parameters often repeat in your campaigns, create profiles with the appropriate settings. When creating a campaign, select a ready-made profile from the list, and the necessary settings are applied to the campaign.

You can create a **General profile**, which includes the settings of both placement and targeting profiles.


{% list tabs %}

- Placement profile

  Use it to combine platforms into a profile for the following purposes: 

  - Specify the placement profile when creating a campaign for automatic campaign placement on the profile platforms. You can change the campaign placement later.
  - Assign a placement profile to an [assistant](https://yandex.com/support/adfox/en/settings/users/assistant.md#access-assistant). Then the assistant can place campaigns only on the platforms specified in the placement profile.

    Assistants have two more settings related to the placement profile: **Manage sites of placement profile** and **View sites of placement profile**. By enabling these options, you can set up assistants' access to the **Inventory** tab and manage the platforms included in the placement profile.
  

- Targeting profile

  Use it to manage settings for different targeting types for the following goals: 

  - Specify the targeting profile when creating or editing:
      - A campaign
      - Campaign placements
      - A banner
      
  - Assign a targeting profile to an [assistant](https://yandex.com/support/adfox/en/settings/users/assistant.md#access-assistant) so that they can manage targeting only within the specified profile.
  
  {% note info %}
  
  A targeting profile defined at a [lower level](*низкий_уровень) takes priority over a higher-level profile (as well as any targeting settings). It completely replaces the settings with its own ones if there's an override settings option in the targeting profile.
  
  {% endnote %}

{% endlist %}

## Create a placement profile {#create-placement-profile}

1. Open the **Settings** → **Placement profiles** → **+ Add** tab and enter the new profile name. You can also use a previously created profile as the basis for a new profile by selecting it from the list.
1. Click **Add**.
1. Select sites, sections, and platforms the same way as when [placing a campaign](https://yandex.com/support/adfox/en/campaigns/placement.md).

## Create a targeting profile {#creating-targeting-profile}

1. Open the **Settings** → **Profiles** → **Targeting profiles** → **Add** tab.
1. Enter a name. You can also use an existing profile as a basis: enable the **Copy existing** option and select the necessary profile from the drop-down list.
1. Click **Add**.
1. A **Settings redefined** option was added to each targeting. If you enable it, the profile settings apply.

{% note info %}

If you edit an existing targeting profile, the changes immediately apply to all campaigns that use this profile.

{% endnote %}

The `<no limits>` profile cancels all restrictions that you set for the object.

The `<custom [partially redefined]>` or `<custom [completely redefined]>` profile is set automatically if you selected the targeting profile first and changed part or all of the profile targeting at this level.

The `<not redefined>` profile uses targeting settings from a higher level.


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[*низкий_уровень]: Object levels in ascending order:
- Banner.
- Placement on the platform.
- Placement in the section.
- Placement on the site.
- Campaign.