--- metadata: - name: generator content: Diplodoc Platform v5.50.6 alternate: - https://yandex.com/support/adfox/en/monetization/hb-about.md - https://yandex.com/support/adfox/ru/monetization/hb-about.md --- > **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/adfox/en/llms.txt # Header Bidding technology Header Bidding is a [programmatic technology](https://en.wikipedia.org/wiki/Online_advertising) for monetization of websites you can use to survey multiple demand-side platforms when a user loads a site page and select the offer with the highest bid. {% note alert %} The site owner must sign a separate contract for bidding using Header Bidding technology with each monetization platform. The monetizer is responsible for low-quality ads selected using Header Bidding. {% endnote %} ## How it works {#about} 1. When the user loads a site page, a special `header-bidding.js` code simultaneously sends requests to all connected monetizers, which bid for impressions under the same terms and conditions. 1. All monetizer bids are received by the Adfox server with the ad request and are compared with the CPM of other **Dynamic Monetization** campaigns (if there are any in the site owner's account). The campaign with the maximum bid is selected. 1. The campaign with the maximum bid is compared with the Yandex Advertising Network to choose the winner: - If the Yandex Advertising Network bid is higher, it wins and can serve its ads. - If the Yandex Advertising Network can't offer a higher bid or refuses to bid, the campaign with the highest bid wins and can serve its banner. ## Header Bidding advantages {#advantages} - A convenient way to connect external monetizers. A full list of available monetizers is given below. - The ability to connect monetizers integrated with the Prebid.js library in a single script and monetize international traffic. - The ability to connect to other Adfox partners that are impression monetizers, without code forwarding between accounts as well as adding placeholders and passback tags. - Reducing traffic losses and ad rendering time (in comparison with the classic “waterfall”). ## Available monetizers {#bidders} Monetizers that can be connected to Adfox ad blocks using Header Bidding. {% cut "Yandex Header Bidding monetizers" %} **Monetizer** | **Available formats** | **Monetizer site** ----- | ----- | ----- Adlook | banner, InPage, InStream, [combo](*combo) | [adlook.me](https://adlook.me/) AdMile | banner, InPage, InStream, [combo](*combo) | [admile.ru](https://admile.ru/) AdMixer | banner, [combo](*combo) | [admixer.com](https://admixer.com/) Adspector | banner, InPage, InStream, [combo](*combo) | [adspector.ru](https://adspector.ru/) Adtelligent | banner, InPage | [adtelligent.com](https://adtelligent.com/) Adwile | banner | [partner.adwile.com](https://partner.adwile.com/) AlfaDart | banner | [alfadart.com](https://alfadart.com/) All in One Media | banner | [aio.media](https://aio.media/) Astralab | banner, InStream, [combo](*combo) | [astralab.ai](https://www.astralab.ai/) A-traffic | banner, InPage, InStream, [combo](*combo) | [a-traffic.net](https://a-traffic.net/) Between Digital | banner, InPage, InStream, [combo](*combo) | [betweendigital.com](https://betweendigital.com/) Bidvol | banner, InStream, [combo](*combo) | [bidvol.com](https://bidvol.com/) Buzzoola | banner, InPage, InStream, [combo](*combo) | [www.buzzoola.com](https://www.buzzoola.com/) Criteo | banner, [combo](*combo) | [www.criteo.com](https://www.criteo.com/) DGT SSP | banner | [www.digitas.com](https://www.digitas.com/) Digital Caramel | banner, InPage, InStream, [combo](*combo) | [digitalcaramel.com](https://digitalcaramel.com//) Dynotech | banner | [dynotech.io](https://dynotech.io/) Fotostrana | banner | [fotostrana.ru](https://fotostrana.ru/target/main/) GetIntent | banner | [getintent.com](https://getintent.com/) Gnezdo | banner, InStream | [gnezdo.online](https://gnezdo.online) GPMAds | banner, InPage, InStream, [combo](*combo) | [adtech.gpmsaleshouse.ru](https://adtech.gpmsaleshouse.ru/) Hybrid | banner, [combo](*combo) | [hybrid.ai](https://hybrid.ai/) Hyper AdTech | banner, InPage, InStream, [combo](*combo) | [hyperad.tech](https://hyperad.tech/) Kadam | banner | [kadam.net](https://kadam.net/) Link | banner, InStream | [mobidriven.com](https://mobidriven.com/ssp) Luxup | banner, InPage, InStream, [combo](*combo) | [luxupnetwork.com](https://luxupnetwork.com/) Market-place.su | banner | [market-place.su](http://market-place.su/) Media Instinct Group | banner, [combo](*combo) | [mediainstinctgroup.ru](https://mediainstinctgroup.ru/) MediaSniper | banner, InPage, InStream, [combo](*combo) | [mediasniper.ru](https://mediasniper.ru/) Mediatoday | banner, InPage | [mediatoday.ru](https://mediatoday.ru/) MTS | banner, InStream, [combo](*combo) | [marketolog.mts.ru](https://marketolog.mts.ru/) MyTarget | banner, [combo](*combo) | [target.my.com](https://target.my.com/) Native Rent | banner | [nativerent.ru](https://nativerent.ru/) NEMEDIA | banner, InPage, InStream, [combo](*combo) | [nemedia.ru](https://nemedia.ru/) OHMYBID | banner, InPage, InStream, [combo](*combo) | [ohmy.bid](https://ohmy.bid/) Otclick HB | banner, InPage, InStream, [combo](*combo) | [otclick-adv.ru](https://otclick-adv.ru/) OTM | banner, InPage, InStream | [otm-r.com](https://otm-r.com/) Punch Media | banner, InPage, InStream, [combo](*combo) | [punchmedia.ru](https://punchmedia.ru) Redllama | banner, InPage | [redllama.ru](https://redllama.ru/) Relap | banner | [relap.io](https://relap.io/ru) Roxot | banner, InPage, InStream, [combo](*combo) | [roxot.com](https://roxot.com) Sape | banner, InStream, [combo](*combo) | [rtb.sape.ru](https://rtb.sape.ru/) SberAds | banner | [ads.sber.ru](https://ads.sber.ru/) Segmento | banner, InPage, InStream, [combo](*combo) | [segmento.ru](https://segmento.ru/) SlickJump | banner, InPage, InStream, [combo](*combo) | [slickjump.ru](https://slickjump.ru) SMI2 | banner, InPage, InStream, [combo](*combo) | [smi2.net](https://smi2.net/) Soloway | banner, InPage, InStream, [combo](*combo) | [www.soloway.ru](https://www.soloway.ru/) Solta | banner, InPage, InStream, [combo](*combo) | [solta.io](https://solta.io/) Sparrow | banner, [combo](*combo) | [sparrow.ru](https://sparrow.ru/) TechDig | banner, InPage, InStream, [combo](*combo) | [techdig.ru](https://techdig.ru/) UMG | banner, InStream, [combo](*combo) | [umg.team](https://umg.team/) Upravel | banner, InPage, InStream | [upravel.com](https://upravel.com/) Videohead | banner, InPage, InStream, [combo](*combo) | [videohead.org](https://videohead.org/) Videonow | banner, InPage, InStream, [combo](*combo) | [videonow.ru](https://videonow.ru/) Viqeo | banner, InPage, InStream, [combo](*combo) | [viqeo.tv](https://viqeo.tv/) {% endcut %} {% cut "Monetizers integrated with Prebid.js" %} **Monetizer** | **Available formats** | **Monetizer site** ----- | ----- | ----- AdformOpenRTB | banner | [adf_prebid.org](https://docs.prebid.org/dev-docs/bidders/adf.html) AdKernel | banner | [adkernel_prebid.org](https://docs.prebid.org/dev-docs/bidders/adkernel.html) AdRiver | banner | [adriver_prebid.org](https://docs.prebid.org/dev-docs/bidders/adriver.html) AlgoriX | banner | [algorix_prebid.org](https://docs.prebid.org/dev-docs/bidders/algorix.html) AppNexus | banner | [appnexus_prebid.org](https://docs.prebid.org/dev-docs/bidders/appnexus.html) Between Digital | banner | [between_prebid.org](https://docs.prebid.org/dev-docs/bidders/between.html) CPMStar | banner | [cpmstar_prebid.org](https://docs.prebid.org/dev-docs/bidders/cpmstar.html) Getintent | banner | [getintent_prebid.org](https://docs.prebid.org/dev-docs/bidders/getintent.html) Criteo | banner | [criteo_prebid.org](https://docs.prebid.org/dev-docs/bidders/criteo.html) Digitalcaramel | banner | [digitalcaramel_prebid.org](https://docs.prebid.org/dev-docs/bidders/digitalcaramel.html) Dvgroup | banner | [docs_prebid.org](https://docs.prebid.org/dev-docs/bidders/dvgroup.html) fluct | banner | [fluct_prebid.org](https://docs.prebid.org/dev-docs/bidders/fluct.html) Hybrid | banner | [hybrid_prebid.org](https://docs.prebid.org/dev-docs/bidders/hybrid.html) Index Exchange | banner | [ix_prebid.org](https://docs.prebid.org/dev-docs/bidders/ix.html) Mediasniper | banner | [mediasniper_prebid.org](https://docs.prebid.org/dev-docs/bidders/mediasniper.html) myTarget | banner | [mytarget_prebid.org](https://docs.prebid.org/dev-docs/bidders/mytarget.html) OneTag | banner | [onetag_prebid.org](https://docs.prebid.org/dev-docs/bidders/onetag.html) OpenX | banner | [openx_prebid.org](https://docs.prebid.org/dev-docs/bidders/openx.html) OperaAds | banner | [operaads_prebid.org](https://docs.prebid.org/dev-docs/bidders/operaads.html) Programmatica | banner | [programmatica_prebid.org](https://docs.prebid.org/dev-docs/bidders/programmatica.html) PubMatic | banner | [pubmatic_prebid.org](https://docs.prebid.org/dev-docs/bidders/pubmatic.html) Rich Audience | banner | [richaudience_prebid.org](https://docs.prebid.org/dev-docs/bidders/richaudience.html) RTBHouse | banner | [rtbhouse_prebid.org](https://docs.prebid.org/dev-docs/bidders/rtbhouse.html) Rubicon Project | banner | [rubicon_prebid.org](https://docs.prebid.org/dev-docs/bidders/rubicon.html) Sape | banner | [rtbsape_prebid.org](https://docs.prebid.org/dev-docs/bidders/rtbsape.html) Silverpush | banner | [silverpush_prebid.org](https://docs.prebid.org/dev-docs/bidders/silverpush.html) Smaato | banner | [smaato_prebid.org](https://docs.prebid.org/dev-docs/bidders/smaato.html) Smart AdServer (Equativ) | banner | [smartadserver_prebid.org](https://docs.prebid.org/dev-docs/bidders/smartadserver.html) Smile Wanted | banner | [smilewanted_prebid.org](https://docs.prebid.org/dev-docs/bidders/smilewanted.html) Sovrn | banner | [sovrn_prebid.org](https://docs.prebid.org/dev-docs/bidders/sovrn.html) Teads | banner | [teads_prebid.org](https://docs.prebid.org/dev-docs/bidders/teads.html) VOX | banner | [vox_prebid.org](https://docs.prebid.org/dev-docs/bidders/vox.html) If you want to use a Prebid monetizer that is not yet in the Adfox interface, submit your application to the support service. Submit application {% endcut %} {% cut "Adfox HB monetizers" %} Using Header Bidding technology, an Adfox client who is a site owner can connect to another Adfox client: an impression monetizer. To do this, the client who is the monetizer must become an Adfox HB monetizer. This scheme eliminates code forwarding between accounts as well as adding placeholders and passback tags. To become an Adfox HB monetizer, contact support. Learn more about the process of connecting and setting up an account in the [Connecting via Adfox HB](https://yandex.com/support/adfox/en/monetization/adfox-hb.md) section. **Monetizer** | **Available formats** | **Monetizer site** ----- | ----- | ----- Adplay | banner, InPage, InStream, [combo](*combo) | [adplay.ru](https://adplay.ru/) AdSmart, Interpool | banner, [combo](*combo) | [inpool.ru](https://inpool.ru/) Bestseller | banner, [combo](*combo) | [bseller.ru](http://bseller.ru/) Digital Alliance | banner, InStream, [combo](*combo) | [alliance.digital](https://alliance.digital/) Digital Caramel | banner, [combo](*combo) | [digitalcaramel.com](https://digitalcaramel.com/ru) Digital Sail | banner, [combo](*combo) | [dsail.by](https://dsail.by/) MonetizeMe | banner, InPage, [combo](*combo) | [monetize-me.ru](https://monetize-me.ru/) GPMAds | banner, InPage, InStream, [combo](*combo) | [adtech.gpmsaleshouse.ru](https://adtech.gpmsaleshouse.ru/) Roden Media | banner, InStream, [combo](*combo) | [roden-media.ru](https://roden-media.ru/) WiseUP | banner, [combo](*combo) | [wiseupmedia.ru](http://wiseupmedia.ru/) {% endcut %} ## Contact support Send an email [*combo]: Send banners and InPage videos at the same time.