---
metadata:
  - name: generator
    content: Diplodoc Platform v5.52.0
alternate:
  - https://yandex.com/support/adfox/en/monetization/firstlook.md
  - https://yandex.com/support/adfox/ru/monetization/firstlook.md
  - href: en/monetization/firstlook.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/adfox/en/llms.txt

# Yandex Advertising Network First Look in Adfox ^β^

{% note info %}

Yandex Advertising Network First Look is an additional option for partners that allows running an auction between a selected [Guarantee](https://yandex.com/support/adfox/en/campaigns/rotation-method.md#types) campaign and the Yandex Advertising Network. To enable it, fill out the [form](https://forms.yandex.com/surveys/10020905.31a941b7ef4ce1d79fce36544d28c120a2de89ac/).

{% endnote %}

Yandex Advertising Network First Look can increase the publisher's revenue by granting the Yandex Advertising Network the right to buy impressions on par with **Guarantee** campaigns.

Advantages of using Yandex Advertising Network First Look:

- Increase the total monetization revenue.
- Receive payments under the current agreement with the Yandex Advertising Network.
- Ensure a high inventory fill rate.
- Increase CPMV for ad placements.
- Enable/disable Yandex Advertising Network First Look on your own and flexibly manage floor settings at the account and placement levels.

## Integrating the Yandex Advertising Network First Look {#firstlook-enabling}

1. Enable Yandex Advertising Network First Look at the desired level:

   {% list tabs %}

   - Account
     
     1. Open the **Monetization** → **Summary** tab and activate the **Enable impression** option. Yandex Advertising Network First Look will be enabled on all your current and new placements with Yandex Advertising Network ad units.
     
     1. Select the Yandex Advertising Network First Look setup type:
      
        - **At the account level**: Your [minimum CPMV floor](*cpmv-floor) will be the same for all placements.

        - **At the placement level**: Your [minimum CPMV floor](*cpmv-floor) will be defined by the monetization settings of each placement.
     
   - Placement
     
     Go to the **Inventory** → **Sections** → **Placements** tab, open the ![](../_images/monetization-settings.svg) **Monetization settings** of the desired placement, and activate the **Enable impression** option.
     
   {% endlist %}

1. Set the **Minimum CPMV threshold**.

   {% note alert %}

   If a CPMV is specified at the **Guarantee** campaign level, it will be used in the auction. Otherwise, the CPMV specified at the placement or account level will be used.

   {% endnote %}
          
1. Click **Save**.



## About Yandex Advertising Network First Look {#firstlook-working}

![](../_images/monetization/firstlook.png)

1. The system receives an ad request.
1. The system selects a **Guarantee** campaign for impressions and chooses a CPMV for the Yandex Advertising Network First Look auction. The CPMV is taken from the highest priority level. Here are the levels in descending order of priority:

    - Campaign
    - Placement
    - Account

   If there's no CPMV set in the **Guarantee** campaign, it's taken from the account or placement level.

   > Examples:
   >
   > - The CPMV of the campaign chosen for impressions is set at 300, and the Yandex Advertising Network First Look for the account is 150. The auction involving the Yandex Advertising Network will run with the campaign's CPMV, which is 300.
   >
   > - No CPMV is set at the campaign level, and the Yandex Advertising Network First Look floor for the account is 150. The auction involving the Yandex Advertising Network will run with the account's CPMV, which is 150.

   {% note alert %}

   If a **Guarantee** campaign with [session impressions](https://yandex.com/support/adfox/en/campaigns/session.md) and the [% of traffic](https://yandex.com/support/adfox/en/campaigns/rotation-method.md#by-traffic) rotation method is selected for impressions, the Yandex Advertising Network First Look auction does not take place.

   If a **Guarantee** campaign is not selected for impressions, the [Dynamic monetization](https://yandex.com/support/adfox/en/monetization/index.md#dm2) auction runs.

   {% endnote %}


1. Once the campaign is selected, the chosen CPMV and the CPMV of the Yandex Advertising Network ad unit are sent to the RTB auction:

    - If the Yandex Advertising Network's bid wins, its banner is sent to the site.
    - If the Yandex Advertising Network's bid loses, a **Guarantee** campaign selected at Step 2 is served.



<!-- source: en/_includes/feedback.md -->
## Contact support


<a href="en/form"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html --> 
  <span class="button">Send an email</span> <!--текст на кнопке--> 
</a>



<!-- source: en/_includes/styles/button.md -->

<!-- endsource: en/_includes/styles/button.md -->
<!-- endsource: en/_includes/feedback.md -->

[*cpmv-floor]: Minimum cost per 1000 viewable impressions.