---
metadata:
  - name: generator
    content: Diplodoc Platform v5.55.0
alternate:
  - https://yandex.com/support/adfox/en/labeling/without-delivery.md
  - https://yandex.com/support/adfox/ru/labeling/without-delivery.md
  - href: en/labeling/without-delivery.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/adfox/en/llms.txt

# Labeling ads without Adfox impressions

You can label ads that have no Adfox impression statistics and send the data to the state register. This approach is suitable for placing ads on any platforms as long as impressions aren't served through Adfox. For example:

- On Telegram.
- On social media.
- In articles.
- On video hosting services.
- On outdoor advertising screens.
- In native integrations (such as blogger videos or other influencer advertising).

This means you can register a creative in Adfox and obtain a token (ERID) for placement on virtually any platform and with any ad creative.


## Registering a creative {#register}

Register your creative in Adfox following the [instructions](https://yandex.com/support/adfox/en/labeling/token.md):

1. Create counterparties (participants of the advertising chain).
1. Enter information about the contract with the end advertiser.
1. Add the labeling data to your site structure in Adfox. When creating a site, select `site` in the **Platform type** field and specify a link to your resource in the **Site URL** field:
    
    - Telegram channel.
    - Social media page.
    - Site where the article is published.
    - Channel on a video hosting service.
    
1. Enter labeling data to the campaign. The ad campaign should be active, even if it has no Adfox impression statistics.
1. Enter information about the creative in the banner. When creating a banner for ads without Adfox impression statistics, select [1 × 1](https://yandex.com/support/adfox/en/banners/pixel1x1.md) as a banner type. If possible, integrate the [tracking pixel](https://yandex.com/support/adfox/en/banners/pixel1x1.md#add_1x1) code into the site to count impressions.
    
    Under **Advertising labeling** and **Media data of the creative**, fill in these fields:
    
    #|
    || Required | 
    - **Target URL**: Link to the page with the product or service you are advertising.
    - **Creative file link**: Link to a screenshot of the creative.||
    || Optional | 
    - **Creative text data**: Text on the screenshot of the creative.
    ||
    |#
    

## How to ad labeling data to an article or post {#article}

To label an article or post, manually add this data:

1. **Ad** label: The label should be noticeable and easily readable. If the ad has an age restriction, make sure to add it as well.
1. **Advertiser Information**: Copy the data from the **Advertiser Information** field in the campaign's **Banner menu settings** section.
1. **Third-party token**: Copy the token from the banner parameters.

The data you add should be copyable on the page of the article or post.


> Labeling example 
> 
> `Romashka LLC, INN 1234567, ID #a-456789`
>     
> `erid: XXXXXXX` 


## How to submit an ad register report {#report}

At the end of the reporting period, [submit an invoice via Adfox](https://yandex.com/support/adfox/en/labeling/report.md). In the list of advertising campaigns, in the **Impressions by act** field, enter the planned impressions from the customer's invoice or data on impressions from an external tag.


{% note info %}

For campaigns longer than three months, you can submit data manually each month or [send statistics automatically](https://yandex.com/support/adfox/en/labeling/auto-submit.md).

{% endnote %}


Once you submit the invoice, it is sent to the state register. If the state register verifies your report, its status changes to **Sent to ERIR** in the Adfox interface.


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