---
metadata:
  - name: generator
    content: Diplodoc Platform v5.55.0
alternate:
  - https://yandex.com/support/adfox/en/labeling/social.md
  - https://yandex.com/support/adfox/ru/labeling/social.md
  - href: en/labeling/social.md
    type: text/markdown
    title: Markdown version
  - href: ../llms.txt
    type: text/markdown
    title: llms.txt
---
> **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/adfox/en/llms.txt

# Labeling of social ads

In Adfox, you can label social ads and send data to the state register.

## Registering a creative {#register}

Register your creative in Adfox following the [instructions](https://yandex.com/support/adfox/en/labeling/token.md):

1. Create counterparties (participants of the advertising chain).
1. Enter information in a primary or direct contract with the advertiser. When creating an agreement, select its type:
    * **Social advertising contract with payment** — if the banner content qualifies as social advertising but the placement of these banners isn't ordered by a social ad operator.
    * **Social advertising contract by quota** — if the banners are provided by a social ad operator.
1. Add the labeling data to your site structure in Adfox.
1. Enter labeling data to the campaign.
1. Enter information about the creative in the banner.
    
    If necessary, add the “Social ad” label and the banner menu. In the **Advertising label settings** section:
    
    {% include [ad-label-ad-tag-settings](../_includes/labeling/ad-label/ad-tag-settings.md) %}
    
    <!-- source: en/_includes/labeling/ad-label/add-menu.md -->
    To add a token to a non-clickable banner, enable the **Show banner menu** option in the banner settings. When the banner is served, the ![](../_images/kebab.png) menu icon will be displayed in its upper-right corner. When a user clicks the icon, the advertiser's details and the copy token button appear (if ad register is enabled for the banner or a third-party token is specified).
    <!-- endsource: en/_includes/labeling/ad-label/add-menu.md -->
    
    To learn more about the label and the banner menu, see [Ad label and banner menu in Adfox banners](https://yandex.com/support/adfox/en/labeling/ad-label.md).
    

## How to submit an ad register report {#report}

At the end of the reporting period, [submit an invoice via Adfox](https://yandex.com/support/adfox/en/labeling/report.md). If the invoice doesn't have an amount, leave the **The amount of the act** field empty.


<!-- source: en/_includes/feedback.md -->
## Contact support


<a href="en/form"> <!--ссылка, куда ведет кнопка. Если внутренняя ссылка, пишем без .md и .html --> 
  <span class="button">Send an email</span> <!--текст на кнопке--> 
</a>



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<!-- endsource: en/_includes/feedback.md -->



{% included (../_includes/labeling/ad-label/ad-tag-settings.md) %}

In the **Ad label** list, select `Ad` or `Social ad` to label the banner. If your ad creative already contains a label, you can leave the `Disabled` value in the drop-down list.

  {% note info %}

  Adding the “Social ad” label doesn't automatically define the creative as social advertising. To label a creative as a social ad (PSA) in the state register, select **Social advertising contract with payment** or **Social advertising contract by quota** for the corresponding [contract with the end advertiser](../../../labeling/token.md#step-2).

  {% endnote %}

In the **Domain** field, specify the advertiser domain, and it will be added to the label: “Ad \| example.com” or “Social ad \| example.com” (only if the `Ad` or `Social Ad` value is selected in the dropdown list).

{% endincluded %}