--- metadata: - name: generator content: Diplodoc Platform v5.52.0 alternate: - https://yandex.com/support/adfox/en/banners/specs/telegram.md - https://yandex.com/support/adfox/ru/banners/specs/telegram.md - href: en/banners/specs/telegram.md type: text/markdown title: Markdown version - href: ../../llms.txt type: text/markdown title: llms.txt --- > **Documentation Index:** Fetch the complete configuration index at https://yandex.com/support/adfox/en/llms.txt # Telegram banner ## Description {#description} A Telegram banner is a banner placed in a Telegram channel. A special bot publishes ads within the time slots you specified in the channel settings in the Yandex Advertising Network interface. ![](../../_images/tg-example.png) The banner looks like a regular Telegram channel post and contains: 1. Image or video 1. Clickable title 1. Post text 1. Action button 1. Labeling Available preset templates: - Post with an image and text - Post with a video and text - Text-only post ## Requirements for images and videos {#requirements-images} {% list tabs %} - Images - Image format: GIF, PNG, JPG, or JPEG. - Links to third-party resources are not supported. - Video - Video format: MP4. - Links to third-party resources are not supported. {% note info %} To increase the likelihood of your video autoplaying for the user, avoid adding videos larger than 10 MB. {% endnote %} {% endlist %} ## Add a banner to Adfox {#addbanner} To add a banner to Adfox, choose **Telegram banner** as the banner type and select the appropriate template. Set the banner parameters: 1. Fill out the fields in the **Contents** section: {% list tabs %} - For a post with an image - **Image**: Add a GIF, PNG, JPG, or JPEG image for your ad post. - For a post with a video - **Video**: Add an MP4 video for your ad post. - For a text-only post {% endlist %} - **Action button**: Link text to promote the advertised product or service at the end of the post. - **Transition URL**: Enter the link to the advertised product or service. - **Delete post**: Set to `true` by default, meaning the ad posts are deleted from the channel 46–48 hours after publication. You can prevent autodeletion by setting the value to `false`. In this case, the statistics will reflect: - Post views (Telegram): Only for the first week. - Clicks: All clicks for as long as the campaign and banner are **Active**. 1. If required, add the “Advertising/Social advertising” label and advertiser information: - From the **Ad label** list, choose `Advertising` or `Social advertising` to add the appropriate label to the advertising post. If your image or video design already contains a label, leave the **Disable** value in the drop-down list. - In the **Domain** field, enter the advertiser's domain. It will be added along with the “Advertising” or “Social advertising” label (but only if one of these labels is enabled). - To display the advertiser information, enable the **Show banner menu** option. This adds the advertiser information to the ad post. - If the creative has already been assigned a token via a third-party advertising data operator, provide it in the **Third-party token** field. The token will be added to the click-through URL as an `erid` parameter. 1. If you label ads via Adfox, fill in the **Marking** block. The token will be added to the click-through URL as an `erid` parameter: ![](../../_images/tg-erid.png =300x) For more information about registering ad creatives in Adfox, see the [instructions](https://yandex.com/support/adfox/en/labeling/token.md#step-5). **See also** [Ads in Telegram channels (β)](https://yandex.com/support/adfox/en/ad-inventory/telegram.md). ## Contact support Send an email